Objectives of the Position:To implement PU-Flexible systems for Automotive & Furniture, Performance Materials India sales.To implement marketing strategy in new business developmentInitiate, develop & grow customer relationships with existing and potential customers.Execute PU-Flexible system sales in Automotive, Furniture & develop business according to the country & regional strategy and objectives.Provide input for account plans, and update them periodicallyImplement pricing strategy according to regional & local strategic guidelines.Provide inputs for market intelligence.Strong collaboration with GKAMs.Main Areas of Responsibilities and Key Activities:Sales DevelopmentExplore, identify, and develop new businesses.Understand customer needs, industry drivers, unique selling points deeply to recommend the best solutions, leading to the achievement of value creation for the customers and BASF.Conclude business contracts and maintain business growth at designated customers.Provide accurate sales forecasting.Formulate strategy to develop and implement segment, application, product, and customer strategies to achieve sales targets.Implement pricing strategy and support launch of new products at key customers.Collaborate with respective team (Technical Service, Supply Chain, Customer Service, Marketing, etc.) to provide prompt response related to quality, technical and application’s inquiries and other customer related issues.Coordinate with Korean/Japanese transplant team and Global / Regional Key Account Management team to manage local activities with OEM’S and Tiers.Strategic Tasks and ImplementationConduct studies and analysis on market trends, competitors, product applications and technology and provide appropriate market strategies.Develop key account management profilesMonitors segment profitability and initiate improvement opportunitiesLead product/application launches within regional marketing strategy.Adopt and utilize digital tools and technologies in rolling out dashboards to allow for real-time business and operations excellence analysisCustomer ManagementSupports in providing the response related to quality, technical applications, inquiries, and other related issues; conducts customers’ assessments and analysis.Coordinate with BASF experts to conduct field visits, seminars, presentations and attend to customers’ inquiries.Conduct customers’ assessments and analyses to align and ensure the strategic focus in the right place.Ensure all supporting functions involved in the delivery of agreed customer’s needs; resolve problems/ expedite matters where appropriateShare Market Intelligence, strategy & communicate internally via visit reportsCredit ManagementMonitor the growth of the customers’ business, review and coordinate with credit controlling team to make appropriate credit recommendations.Follow-up on payment collections and ensure on-time payment from the customers.Innovation, Sustainability, Embrace DigitalizationAccelerates Innovation to achieve innovation sales target. Hunt/explore customer specific projects.Live Sustainability: supports the Implementation of A-PMA/E Sustainability roadmap in country with projects acquired which includes chemcycling, mechanical recycling, BMB solutions, Bio based Materials.Embrace Digitalization: Enhances aligned use of salesforce Implementation and enhances the use of social media available to PM (Wechat, LinkedIn etc.) for promoting more new applications, technical webinar, and customer interaction. Support e portal sales.Job Requirements:Education:Bachelor’s / Engineering / Polymer Science / Chemical degree; MBA degree is preferred.Working Experience:Over 8-12 years technical sales working experience preferably with Polyurethane industry.Technical & Professional Knowledge:Experience in Customer management, Negotiations and in handling Sales Operations, Business Development, in PU Products in Automotive/Furniture IndustryExperiences in Korean customer managementGood English and computer skills (MS. Office).