OUR MISSION AT PLANCRAFT
Digitizing contractor companies? We love it.
We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.
YOUR MISSION AT PLANCRAFT
Do you have lots of ideas and drive? It's a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you've come to the right place - we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:
1. Enhancing our marketing operations to drive growth and efficiency.
2. Implementing and managing marketing automation tools and processes.
3. Utilizing data to drive marketing strategies and decisions.
Key Responsibilities:
Marketing Technology and Automation:
* Oversee and optimize the marketing technology stack to enhance operational efficiency.
* Implement and manage marketing automation tools.
* Ensure seamless integration of marketing systems and tools.
Data-Driven Marketing:
* Utilize data analytics to drive marketing strategies and decisions.
* Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
* Generate comprehensive reports and summaries for management, providing actionable insights.
Attribution and Performance Marketing:
* Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
* Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
* Leverage attribution models to allocate budgets effectively and improve channel performance.
* Stay updated on industry trends and best practices in attribution and performance marketing.
Lead Management:
* Align marketing initiatives with sales objectives to improve lead quality and conversion rates.
Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.
YOUR PROFILE
Are you a Match?
* At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment.
* Proven track record in managing marketing technology and automation tools.
* Strong analytical skills and a data-driven mindset.
* Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively.
* Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis.
* Excellent communication and collaboration skills.
* German (C1) II English (B2)
* Entrepreneurial mindset with the ability to adapt quickly and drive significant results.
Performance Expectations:
We embrace transparency, hence trying our very best to communicate expectations early on:
* Support the entry into new markets, ensuring the organization is prepared and positioned for success.
* Drive the successful implementation of initiatives and roadmaps.
* Foster a growth mindset and hands-on culture across the organization.
* Enable operational excellence and remove barriers to efficiency.
* Represent our values and culture.
WHY PLANCRAFT?
Join us not only for a job, but for a mission!
* Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
* Influenc e: Take direct responsibility and have a say in a flat-hierarchy company.
* Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
* Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
* Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
* Location: Our central office is located in Hamburg's vibrant Schanze district.
* Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
* Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
* Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
* Relocation bonus: We provide financial support for your move to Hamburg to join our team.
* International environment: Our team comes from all over the world, which is why we communicate internally in English.
WE WANT YOU!