About Sleek
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate 3 business segments:
1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, generative AI tools and exceptional customer service
3. Business banking: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 450 staff, but we think and act more like a startup than a large corporation.
We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.
Some other great things about working at Sleek…
Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We have zero tolerance for anyone that is aggressive or mean - we are committed to creating and nurturing a diverse and inclusive environment.
Flexibility: You’ll be able to work from home [2-3] days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you make key calls, get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. [Additionally, you’ll be able to access our S$1,200 pa flexi benefits scheme for home office equipment or health and fitness expenditure]. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.
Role Overview
Reporting to the Head of Performance marketing and working in partnership with our regional marketing leaders, you will make our global paid marketing operations world-class thanks to automation. In the UK and AU in particular we’re going through an exciting phase of scaling our activity and this role will be instrumental in driving the growth by focusing on improving our ROAS and running innovative experiments, while maintaining a strong data-driven approach.
Responsibilities
Automation (75% of Role)
* Identify, develop and launch new solutions to automate basic tasks of paid account management (e.g. scripts or industry solutions)
* Come up with ideas to test & constantly run A/B tests on bidding. Ensure automated bidding drives the highest volume of net cash by measuring performance regularly. Maximise the opportunity of automated bidding strategies and campaigns, including PMax
* Ensure data pipeline of conversions is always 100% accurate, and build automated alerting to spot issues in real-time
* Automate tracking of KPI's to identify opportunities and report back to the wider business
* Leverage CRM platforms for paid marketing automation activities, with the goal to enhance ad audience segmentation, exclusions and testing
* Implement API integrations (using tools such as Zapier) with paid platforms
Account Management (25% of Role)
* Execute and optimise PPC, Paid Social and retargeting campaigns across multiple countries where required
* Conduct regular keyword research and campaign audits to identify new opportunities
* Implement scalable paid campaigns using a hypothesis-led approach to test, learn & iterate.
* Stay abreast with Search trends, techniques and constantly looking to test new channels
Requirements
* Minimum of 10 years' experience as a Performance Marketing manager or similar
* BSc/BA in Marketing, Digital Media or a related field
* A problem solver. Outstanding analytical skills, attention to detail and must have a data driven approach
* Experience with managing campaigns in Google Ads. Proven track record of growing PPC operations for a tech/ecommerce business or an agency
* Focused on the results. Proven track record on driving revenue and higher AOVs at target ROAS
* Proven experience in running A/B tests on bidding at scale
* Proven experience in script and relevant automation solutions for paid search marketing
* Excellent communication, both verbal and written
Beneficial Experience
* Python coding or similar scripting language knowledge a strong plus
* International and B2B experience
* Experience with Hubspot, Tableau, VWO, Facebook and Linkedin
* Strong knowledge of Hubspot and Big Query connections with advertising platforms
* Able to use SQL to manage data and automate reports
* Comfortable with managing & testing tags on GTM to ensure accurate tracking
Benefits
* An open and inclusive culture with an international team that believes in the values of S.L.E.E.K - Simplicity, Loyalty, Entrepreneurship, Excellence and Kindness
* Loads of opportunities to build things and break them without any issue - as long as we learn from it :)
* Grow with our team, grow your career in a fast-moving, always evolving industry
* $1,200 of allowance for health & wellness - health insurance, fitness membership, home office.
* Flexible work arrangements
* 30 days/year of Work From Anywhere policy