Global Product Manager Wax (m/f/d)
Location: Wesel | Worldwide
Responsibilities
Exciting opportunities await you – Drive the growth and development of BYK's global wax additives business by increasing profitability through value-based pricing strategies in key business line areas, with a focus on core and adjacent strategic markets. More specifically, you will:
1. Realize and further define a portfolio strategy for sustainable growth in alignment with the business unit, market and technology
2. Manage and optimize the product portfolio regarding market demands, pricing, technical requirements, performance and innovations, and optimize the complexity of the existing product line
3. Manage the innovation pipeline for the segment and work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit
4. Work closely with a cross-functional team to ensure the product portfolio meets customer needs and is well positioned in the market, gain early market acceptance for new products, and accelerate penetration
5. Monitor (regional) market demand and define capacity needs as well as products to focus on; develop respective business cases to support investment in new products / capacity expansion
6. Develop a sufficient marketing approach for the portfolio, develop marketing strategies based on corresponding analyses and trends
7. Support end-use organization in utilizing the product portfolio and proactively supporting the commercial team in identifying new opportunities and expanding our value proposition and market influence
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