PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
* Design best in class footwear concepts to inspire, guide and direct the brand.
* Work in close partnership with our Innovation Design team to inject culture into various innovation platforms.
* Design next generation footwear products to accelerate brand with consumer through Edge products.
* Inspire the wider community through product, process and mindset.
Skills
* Footwear design expert with proven track record.
* 7 years of practical experience in sneaker design and sneaker manufacturing.
* Experience across several sports categories preferred.
* Operates with a positive and open source mentality as a creative solution finder.
* Able to articulate concepts and synthesise them for diverse audience to understand effortlessly.
Key partners
* Creative Direction design leads and leadership teams.
* innovation Design team
* Business unit counterparts as assigned.
* Technical design teams and Sample room.
* Maker Lab and other sources as avaialable.
KEY RESPONSIBILITIES
* Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to prototype.
* Develop concepts and creative strategies that fulfill objectives of category, concept, briefs.
* Collaborate with Product Design team to ensure holistic storytelling.
* Collaborate with cross-functional team members to ensure consumer- and brand focus.
* Lead the execution of creative strategies to ensure end to end creative excellence from CD to category integration.
* Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
* Review and approve production stages of creative execution
* Maximise results within given budget and timeframes
* Participate in creation of annual and long-term Creative Direction strategies
* Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
* Identify opportunities of improvement and change, and initiate own proposals/projects
* Seek out new Design resources that can deliver world class results
* Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
KEY RELATIONSHIPS
* Design Directors, Creative Directors
* Product Designers
* Brand Expression
* Innovation Desgin
* Product Teams
* External Creative Resources (agencies, freelancers, photographers, etc)
KNOWLEDGE, SKILLS AND ABILITIES
* IT skills: Excel, Word, PowerPoint: advanced /Outlook
* Design apps: expert
* Strong visual and verbal skills with the ability to create impactful/exciting visuals
* Art Direction of photoshoots, pre-press reviews and approvals
* Strong 3D skills and knowledge of virtual tools are required
APP tools: Clo3D, Browzwear, VStitcher or similar 3D fashion design tools
FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools
* Language: English: excellent
Another European language: fluent
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
* Under-graduate level Design education or combination thereof
* Solid education and advanced experience in the creative development of communication tools
* At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
* Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
* Passion for adidas and it’s mission
* Passion for sports, culture, design