Job Title: Senior Performance Marketing Manager – Remote
Location: Fully Remote
About the Role
Are you a results-driven performance marketing expert with a proven track record of success in eCommerce? A fast-growing organisation with a strong presence in direct-to-consumer (DTC) and marketplace platforms, including Amazon, is seeking an experienced Senior Performance Marketing Manager to lead the strategy, execution, and optimisation of digital marketing campaigns across key platforms. Fluency in English and German is essential for this role to ensure effective communication across diverse markets. This position offers the chance to make a meaningful impact in a fast-paced, innovative environment, driving growth and efficiency.
Key Responsibilities
Campaign Development & Management:
* Design, implement, and manage high-performing SEA campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, and Amazon Advertising.
* Utilise advanced audience targeting, bidding strategies, and creative optimisation techniques to maximise return on investment (ROI).
Data-Driven Optimisation:
* Monitor campaign metrics and performance analytics to identify growth opportunities and areas for improvement.
* Conduct A/B testing and iterative optimisation to ensure continual progress and budget efficiency.
Creative Collaboration:
* Collaborate with content and creative teams to produce engaging, conversion-oriented assets tailored to campaign objectives.
* Ensure alignment of marketing efforts with overall business goals.
Innovation & Market Trends:
* Stay updated on the latest trends, tools, and strategies in the digital marketing space, including Amazon Advertising best practices.
* Experiment with emerging platforms and ad formats to discover scalable solutions.
What They’re Looking For
* Proven Expertise: A solid background in managing and scaling SEA campaigns with demonstrable results across platforms, including Google, Meta, TikTok, and Amazon.
* Bilingual Fluency: Fluency in both English and German is essential to support international campaigns and collaborations.
* eCommerce Know-How: Familiarity with direct-to-consumer (DTC) and marketplace strategies, coupled with a track record of driving revenue growth.
* Analytical Skills: Strong capability in interpreting data to develop actionable insights.
* Creative Thinking: Ability to collaborate on content creation and deliver innovative campaign ideas.
* Tech Proficiency: Comfortable with performance marketing tools, analytics software, and ad management platforms.
* Self-Motivation: A proactive, results-oriented individual with a growth mindset.
* Collaboration: Strong communication and teamwork skills to ensure seamless cooperation with cross-functional teams.
What They Offer
* A fully remote, flexible working environment.
* The opportunity to contribute to a fast-growing organisation making waves in the eCommerce sector.
* A supportive, collaborative team culture.
* Competitive compensation, including performance-based bonuses.
* Access to professional development opportunities and cutting-edge tools.