We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We’re looking for a web optimization manager to join our web team in Berlin and take ownership of our website’s conversion rate optimization (CRO) strategy. In this role, you will focus on conversion and experimentation, driving A/B testing, analyzing user behavior, and collaborating with our teams to improve conversion metrics. Beyond running tests, you will take a holistic approach to conversion optimization, ensuring our website maximizes visitor-to-trial (V2T) conversions while also supporting paid marketing efforts with data-backed recommendations. If this sounds exciting to you, we would love to chat!
Your New Adventure
* Own the A/B testing roadmap by leading ideation, prioritization, and execution of experiments to improve website performance and user experience
* Analyze and optimize key conversion points and go beyond V2T optimization by identifying opportunities to improve conversion across landing pages, paid marketing campaigns, and organic traffic
* Use tools like Optimizely, GA4, Tableau, and Hotjar to extract insights, measure test impact, and inform decision-making
* Own day-to-day reporting and documentation by maintaining structured tracking of A/B tests, ensuring visibility into learnings and providing data-backed insights to refine strategies
* Present A/B test insights and broader conversion analysis to leadership and stakeholders, driving buy-in for optimizations
* Collaborate with UX/UI designers, developers, and content specialists to ensure A/B testing and conversion improvements align with broader website initiatives
* Work closely with researchers, developers, designers, and marketing teams to bring experiments to life, ensuring seamless execution
* Manage and coordinate with our external CRO agency to scale testing efforts and implement data-driven improvements
* Advise paid marketing and demand generation teams on landing page performance, alternative page usage, and campaign optimizations
* Drive continuous learning, stay ahead of industry trends, new tools, and best practices to enhance our CRO strategy
Does this sound like you?
* 2+ years of experience in website conversion rate optimization, A/B testing, and data-driven experimentation
* Strong analytical mindset and an ability to interpret data, uncover insights, and translate findings into actionable recommendations
* Hands-on experience with CRO tools like Optimizely (or similar), and analytics platforms such as GA4, Tableau, FullStory, ContentSquare, or Hotjar
* Strong UX and usability knowledge, ability to assess page design, messaging, and layouts from a conversion perspective
* Experience working with developers: understanding of implementing tests and web optimizations effectively
* Experience working with paid marketing teams: understanding of how web performance impacts paid acquisition and ability to suggest optimizations
* Excellent communication skills and an ability to present insights, influence stakeholders, and drive buy-in for testing and optimization initiatives
* Fluency in English
Why Pipedrive?
* A value-driven work environment where people come first
* A lively bunch of colleagues from over 50 different countries, with offices in Tallinn, Tartu, Lisbon, Prague, London, Dublin, New York, Florida, Riga and Berlin
* A team serious about getting things done while not taking ourselves too seriously
* A world-class working environment full of perks like parties, snacks and drinks like Spezi and Club-Mate and, of course, office dogs
* Flexible working hours as long as you’re there for your team members
* Freedom to execute your ideas with a passionate and motivated team supporting you
* Lots of room for personal and career development, with internal and external training opportunities
* Competitive salary and bonus system and all the benefits you’d expect from a great employer (health coverage, transportation allowance, language courses, in-house coaches, employee discounts and more)
Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
We’re on the lookout for a web optimization manager to join us in our Berlin office and own our website’s conversion rate optimization strategy.
If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.
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