What you´ll do Develop and implement comprehensive brand strategies, aligning them with overall business goals to enhance brand positioning Conduct market research to identify consumer trends, competitor activities, and opportunities for brand growth Create compelling and consistent brand messaging across various communication channels Plan and execute marketing campaigns, collaborating with cross-functional teams to create integrated brand messaging across channels Co-create and supervise digital, social media and e-commerce communication of brands in collaboration with Digital Marketing Manager Prepare presentations, innovation packages and documents for regular internal meetings and for customer center with external exposure Monitor brand performance metrics, evaluating the success of marketing efforts and identifying areas for improvement. Introduce creative approaches to enhance market presence and audience engagement Ensure consistency in brand representation across all channels What makes you a good fit Master's degree in business administration or similar Minimum 7 years of relevant work experience Ability to think creatively and develop innovative ideas Strategic planning skills to develop and execute effective brand strategies Proficient in utilizing data to make informed choices Excellent written and verbal communication skills to effectively convey brand messages Leadership capabilities to foster a collaborative work environment Capabilities to develop & build brands Knowledge on sustainability Trade, Customer Knowledge & eC Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid and work from anywhere policies Diverse national and international growth opportunities Globally wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Company Pension Plan 100% financed by Henkel MEGA Preventive Health Insurance CareFlex Supplementary Care Insurance Mobility offer: My Henkel Bike and Jobticket At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.