OUR MISSION AT PLANCRAFT
Digitizing contractor companies? We love it.
We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #humble.
YOUR MISSION AT PLANCRAFT
The mission of the Marketing Operations Manager is to build scalable, data-driven marketing systems that improve lead quality, enable performance-driven campaigns, and power plancraft’s international growth through automation, attribution, and analytics.
Why this is exciting
You'll help shape the operational marketing engineof one of Europe’s fastest-growing SaaS companies.
* High impact: Enable the marketing team to scale campaigns that reach thousands of craft businesses.
* Unique challenge: Build a fully data-backed, automated system from a high-growth starting point.
Key Objectives
* Optimize and scale the marketing tech stack (HubSpot, GA, Meta, LinkedIn Ads, etc.) to ensure seamless and efficient operations.
* Develop and implement a robust attribution model that supports budget optimization across paid and organic channels.
* Enhance lead quality and conversion rates by improving scoring, segmentation, and qualification workflows.
* Enable accurate and timely reporting of marketing KPIs, CAC, ROI, and funnel performance.
* Support international growth by preparing operational infrastructure for market localization and scalability.
KPIs & Success Metrics
* Attribution Accuracy: A working attribution model is implemented and used in campaign planning.
* Marketing Funnel Efficiency: MQL → SQL conversion rate increases by X% within X months.
* Data Accuracy & Dashboard Adoption: Internal stakeholders rely on a single dashboard for marketing performance with >90% satisfaction.
* Automation Coverage: X% reduction in manual marketing workflows via automation.
Expectations for the first 90 days
* A full audit of the marketing tech stack has been conducted with recommendations delivered.
* The first attribution setup is piloted or live.
* Reporting dashboards for core KPIs (CAC, LTV, MQL, SQL, ROI) are implemented.
* Marketing automation workflows (e.g., email sequences, lead nurturing) are optimized to reduce manual work.
Responsibilities
* Marketing Tech Stack Ownership: Audit, manage, and scale HubSpot, analytics, and ad platforms.
* Marketing Automation: Implement and maintain workflows for email, lifecycle stages, lead nurturing.
* Attribution Modeling: Develop and optimize a attribution model to improve ROI tracking.
* Campaign Reporting & Dashboards: Build self-serve dashboards for leadership and campaign owners.
* Cross-Functional Collaboration: Align with Sales Ops and RevOps to ensure full-funnel visibility.
Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.
YOUR PROFILE
Must-Have-Skills:
* At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment.
* Strong understanding of marketing automation, attribution models, CRM systems (e.g., HubSpot).
* Experience building dashboards (e.g., Looker Studio, Tableau, GA) and working with performance KPIs.
* Familiarity with paid media platforms (Google Ads, Meta, LinkedIn).
* Strong analytical skills and a data-driven mindset.
* Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis.
* Excellent communication and collaboration skills.
* You are willing to come to our office in Hamburg regularly #LI-Hybrid
Nice-to-Have:
* Experience in B2B SaaS, particularly with PLG or inbound marketing models.
* Knowledge of the crafts/trades market in Europe.
* Experience preparing marketing systems for multi-language or multi-region expansion.
WHY PLANCRAFT?
Join us not only for a job, but for a mission!
* Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
* Influenc e: Take direct responsibility and have a say in a flat-hierarchy company.
* Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
* Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
* Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
* Location: Our central office is located in Hamburg's vibrant Schanze district.
* Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
* Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
* Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
* Relocation bonus: We provide financial support for your move to Hamburg to join our team.
* International environment: Our team comes from all over the world, which is why we communicate internally in English.
WE WANT YOU!
Digitalisierung im Handwerk? Lieben wir .
Wir sind plancraft, die einfache Handwerkssoftware. Unsere Mission: Wir schaffen Handwerker:innen Freiräume für das, was sie lieben. Dabei ist es unsere Vision, digitales Arbeiten in jeden europäischen Handwerksbetrieb zu bringen. Mit der Unterstützung von europäischen Top-Investor:innen bieten wir eine führende SaaS-Lösung, die die Management- und Betriebsherausforderungen von Handwerksbetrieben vereinfacht. Auf unserer Mission stehen #bock an der Arbeit, #zusammenhalt im Team und #bodenständigkeit an erster Stelle.