Drive Website Growth & Conversion at the Heart of Our GTM Strategy Are you passionate about building high-performing websites that drive business impact? Do you thrive at the intersection of web development, CRO, and digital marketing ? If so, we want you to own and optimize our lead-generating websites and create seamless digital experiences that turn visitors into customers. As our Web Manager, you will play a critical role in driving pipeline growth, optimizing website performance, and reducing reliance on external agencies —ultimately improving speed, agility, and conversion rates. What you will do Own & optimize the company website (Primary CMS: Webflow - Client First/Relume and third party integrations) to improve performance, SEO, and conversion rates Implement and maintain tracking & analytics (Google Tag Manager, GA4, Plausible) to ensure accurate lead attribution and campaign measurement Develop and optimize landing pages to support performance marketing, A/B testing (we use VWO), and lead generation initiatives (custom built widgets and lead magnets) Collaborate with cross-functional teams (Marketing, CRM, Sales, RevOps) to align website efforts with GTM strategy and lead nurturing Reduce reliance on external agencies by executing website updates in-house or project-based freelance support and streamlining web development processes About Your Profile You are a Web Specialist: You understand website SEO best practices, design and feedback workflows in Figma, and performance best practices You have practical experience in developing and maintaining multi-language pages (e.g. German, French, Italian) You are data-driven, you leverage AI and No-Code to automate and optimise workflows, and analytics to optimise user experiences You enjoy setting clear expectations, managing stakeholders, and meeting deadlines At heart, you are a growth-focused problem solver, you proactively identify website bottlenecks and suggest improvements. Why Join Us? High Impact: Your contributions play a key role in driving a substantial portion of opportunity ARR. Cross-Functional Exposure: Work closely with Stakeholders/Teams from Marketing, Sales and Product. Room to Innovate: Lead CRO experiments, test interactive tools, and introduce website automation. Career Growth: Opportunity to expand into a broader Growth Manager role, overseeing the European company website portfolio. Tools You’ll Work With Website: Webflow, Figma, Relume, Zapier, Tracking & Analytics: Google Tag Manager, GA4, Plausible, Salesforce, Tableau, Looker Studio, Usercentrics CRO & Testing: A/B testing platforms (VWO, Webflow), personalisation tools Lead Management: Salesforce, Pardot Our Offer To You Shiftmove is an established and profitable company You can advance your career in an environment that encourages knowledge sharing and invests in your growth Mental health support: access to the Nilo.health platform for sessions with a psychologist 1 day for mental health A learning budget of EUR 2000 30 paid holiday days per year 12 weeks of remote working to work from any country or continent The choice of a range of company benefits, such as membership of the Urban Sports Club, JobRad or a subsidised BVG ticket Hybrid setup: We have a beautiful office in the heart of Berlin, but how much time you want to work from home or onsite is up to you and your team A dog-friendly office and plenty of flexibility to take care of what matters most