Stellenbeschreibung
As a Senior Performance Marketing Manager (m/f/d) in Berlin, you will be responsible for SEM, paid social ads and display/RTB campaigns in international markets, manage sales and budgets and analyze KPIs. Your tasks will include conducting competitive analyses, optimizing landing pages and ad texts as well as tracking and optimizing advertising channels such as remarketing and Google Display Network.
Your impact
* Conception and implementation of SEM, Meta Ads, Display/ RTB campaigns with sales and budget responsibility
* KPI analysis and optimization of various online campaigns
* Optimization of advertising texts through A/B tests and evaluation of new SEM, meta or display features and betas
* Monitoring and analyzing relevant international markets and identifying relevant performance marketing trends
* Support with tracking maintenance and optimization for paid media channels
Who you are
* At least four years of practical experience in search and display advertising.
* Knowledge of Google Ads, Facebook Ads and Native Advertising. Experience in programmatic is an advantage.
* Strong analytical and strategic mindset with a high affinity for numbers
* Results-oriented work, a high degree of initiative and self-discipline, as well as a creative mindset when creating ads
* Good self-organization with a hands-on mentality and a high level of initiative
* Very good knowledge of web analytics and tracking (Server Side Tracking)
* Good knowledge in dealing with Google Ads Editor, Facebook Business Manager, Native Ads, Google Analytics, Google Tag Manager and the Microsoft Office package, Power BI experience is an advantage
* Very good knowledge of German and English, an additional European language is an advantage
Even if you don't fulfill all of the above but are ready to take this challenge on as a next step, go ahead and press “Apply” anyway. We love your spirit!
What makes us special
Our employees are the key to make our vision come alive. With that in mind, we‘ve created a range of perks for our employees:
* A permanent position awaits you at our business where new technologies meet a modern workplace culture.
* Viessmann Climate Solutions offers 30 days of paid vacation a year.
* Once you join Viessmann, you can refer other great candidates and receive a referral bonus if they are hired.
* Enjoy cool exclusive discounts on selected Viessmann Climate Solutions products and services.
* Need a quick energy boost? Free healthy snacks and drinks are provided for you.
* For a healthier community: Our health program offers easy access to coaching and therapy for our employees and their families.
* Whether commuting by Job Bike or travelling by Europcar - our partnerships will protect the environment and your wallet.
* The Viessmann academy and external partners offer a wide range of professional and personal training opportunities.
* Whenever possible, Viessmann offers the option of mobile working and also provides the needed technical equipment.
* Celebrate and have a great time with your co-workers at our individualized events, like our monthly breakfast or other team events.
* Our flexible working hours allow you to balance your work and private life.
* Daycare center or school closed? No problem! Your child will find toys and enough space to play-- and you have a fully equipped workplace to work in our child-parent room.
Who we are
We are Viessmann Climate Solutions. Founded in 1917 as a heating technology manufacturer, and now part of Carrier, we are today one of the world's leading providers of efficient and systemic climate and renewable energy solutions. We cover all applications: heating, cooling, ventilation, water and air quality, energy generation, and energy storage for the residential and commercial sector.
Our integrated solution offering seamlessly connects products and systems via digital platforms and services to a holistic climate and energy solution, thus creating a safe and reliable feel-good climate for our users. All activities are driven by our company purpose, "We create living spaces for generations to come" and our employees are passionate about playing an active role in the energy transition. Join us on this exciting journey now.