THE ROLE & THE TEAM As a Copywriter & Concepter in the Language Services Team, you will take ownership of creating clear and impactful English base copy that serves as a strong foundation for localisation across all markets. Collaborating closely with internal stakeholders, you will develop and maintain comprehensive messaging guidelines that ensure consistency while meeting diverse local needs. Your role includes shaping the company’s Tone of Voice (ToV), ensuring it is locally relevant while staying true to the overarching global vision. With a strong fashion background, exceptional English writing skills, and expertise in producing adaptable, stakeholder-focused copy, you will create source texts that balance clarity, brand identity, and localisation requirements to resonate globally across a variety of platforms and formats. You understand Zalando's vision and stakeholder needs, seamlessly integrating both to produce outstanding creatives in close alignment with the team’s internal stakeholders. INCLUSIVE BY DESIGN At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well. We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process. do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) Tailor the global Tone of Voice to local markets, addressing stakeholder requirements while ensuring cultural relevance and brand alignment. Create clear, impactful English base copy that serves as a strong foundation for localisation. Develop and maintain guidelines to balance global consistency with local adaptability. Provide expert guidance and quality control for Tone of Voice and messaging to ensure alignment with brand standards. Elevate copy quality across consumer-facing platforms, ensuring messaging is on-brand, culturally relevant, and impactful. Guide base copy development, transcreation, and localisation efforts to ensure success across markets. Design English guidelines and AI prompts to support teams and tools in generating aligned, high-quality messaging for localisation workflows. WE’D LOVE TO MEET YOU IF You have a minimum of 5 years of work experience as a copywriter and ideator for fashion brands and/or ecommerce. Strong stakeholder management skills. You have a degree in Design, Fashion, Arts, Communication or another relevant field. You possess an in-depth knowledge of trends in creative writing, campaigns, concepts, as well as working experience in European markets and consumer knowledge. You have experience in working with localised copy and understand the importance of localisation requirements. You are open to others’ ideas, able to provide professional feedback and serve as a role-model for your colleagues. Ability to adapt to changing business needs in a fast-paced, growth-oriented culture. Ability to work independently and take initiatives as well as ease in working with a team. Proficiency in advanced English is a must (any EU language is a plus) Inspiring portfolio in fashion e-commerce and editorial content. OUR OFFER Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. Employee shares program 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners 2 paid volunteering days a year Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration Work from abroad for up to 30 working days a year 27 days of vacation a year to start for full-time employees Relocation assistance available (subject to prior agreement) Family services, including counseling and support Health and wellbeing options (including Wellhub, formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review