Channel Marketing Manager
– Dusseldorf
– Germany
We are looking for an experienced Channel Marketing Manager for Germany to join our amazing smart technology client. Primary target candidates will be working for companies in the smart tech industry, such as Xiaomi, OPPO, Vivo, Samsung, Apple, Huawei, Transsion, Nokia (HMD).
Salary range circa €70k plus bonus and reports to Retail Dept Leader of Germany.
Responsibilities
* Evaluating and improving existing channel marketing strategies
* Developing new channel marketing strategies and implementing marketing plans
* Targeting specific channels to promote products and services, including store joint marketing campaigns, pay-per click advertising, social media platforms, emails, website contents, and SEO strategies
* Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies
* Determining which platforms to advertise on and adapting campaigns accordingly
* Gathering marketing campaign data, evaluating impact of strategies, and reporting results
* Deploying channel marketing strategies in collaboration with marketing team, senior managers, and other departments
Requirements:
* To focus on channel marketing facing to Open Markets (general retail markets), not specifically Telco Channels
* More focus on “offline” marketing, and not “online or digital” marketing
* Proficiency in native German language is a must, because will be targeting Open market primarily German speaking
* Primary candidates will be from smart tech industry (priority), or Automotive and Consumer Electronics industry backgrounds would be considered. FMCG candidates are not suitable.
* Bachelor's degree or above in marketing, advertising, business
* 5+ years’ experience in channel marketing
* In-depth knowledge of store marketing and current digital marketing technologies and techniques
* Exceptional analytical and strategic thinking skills
* Superb leadership, communication, and collaboration capabilities
* Excellent time-management and organizational skills