Technical University Munich TUM School of Management TUM Cus Heilbronn Professorship of Digital Marketing Prof. Dr. Martin Meisner mgt.tum.de/prof meissner TUM Logo Research Fellow (PhD Candidate) (m/f/d) at the Center for Digital Transformation TUM School of Management (Pay group TV L E13, 100%) We are currently seeking a highly motivated Research Fellow (PhD Candidate) in the field of Digital Marketing to join the team of Prof. Dr. Martin Meisner at TUM Cus Heilbronn. This position is available immediately and is fixed for a term of 3 years, with the possibility of extension. As part of this role, candidates will have the opportunity and are encouraged to pursue a doctoral degree. In addition to research, the fellow will also take on teaching responsibilities. Research Focus Our Digital Marketing team focuses on cutting edge research in the areas of social media, virtual and augmented reality, decision making, and eye tracking. We employ quantitative empirical research methodologies utilizing advanced methods. Our research is inherently interdisciplinary, fostering collaboration with the fields of information systems, innovation management, and psychology. About Us The TUM Cus in Heilbronn is part of the renowned Technical University of Munich, which is ranked among the top universities in Europe. Top performance in research and teaching, interdisciplinarity and talent promotion are its hallmarks. In addition, it has strong alliances with companies and with scientific institutions around the world. TUM is one of the first three universities of excellence in Germany. The TUM School of Management is also the first management school at a technical university in Germany to receive Triple Crown accreditation. Worldwide, only about 80 institutions (about 1%) can boast this distinction. The Center for Digital Transformation at TUM Cus Heilbronn conducts research on the challenges and opportunities of digitalization, with the goal of developing practical solutions that benefit both society and the economy. Our research outcomes directly influence our teaching, preparing students for future challenges in a rapidly evolving world. Your Tasks ... Completion of a PhD under professional supervision Participation in high quality research projects aimed at publication in top international journals Presentation of research findings at international conferences Teaching in the field of marketing Supervision of Bachelor''s and Master''s students Administrative duties Collaboration with other universities, research institutions, and industry Your Profile ... Master''s degree in information systems, computer science, business/management, or psychology Experience with data analysis Familiarity with eye tracking or virtual reality environments is a plus Strong analytical skills Proficiency in machine learning techniques is a plus A strong interest in scientific research with the goal of obtaining a doctoral degree High motivation and enthusiasm f