Lightspeed (TSX/NYSE: LSPD) is seeking a results-oriented German speaking Integrated Marketing Manager to develop and deliver marketing strategy for the German industry, in Berlin. You will drive growth at the top of the funnel through online and offline channels; masterminding the execution of brand and acquisition campaigns, brand activities, and conversion optimisation initiatives. You’ll also play a leading role in driving expansion and product adoption within our existing customer base. The ideal candidate is data driven and technical, while exhibiting outstanding strategic thinking, experience in crafting world-class marketing campaigns, and the energy and drive to own projects from ideation to execution.
Your key responsibilities:
1. Develop, and implement Germany’s annual and quarterly marketing roadmaps, calendars, campaigns and projects to drive pipeline and revenue
2. Collaborate with Senior Director, Marketing EMEA to set and own the Germany marketing budget
3. Be accountable for DE & CHDE marketing targets: owning and driving brand, offline and integrated marketing initiatives while partnering with regional growth leads to deliver outstanding results and ongoing improvement across performance channels
4. Own local targets, milestones and deliverables to support global marketing team OKRs
5. Oversee optimization and measurement of customer acquisition, cross and up-sell initiatives, and remarketing in order to deliver incremental sales, and boost retention
6. Develop and implement customer marketing activities, including automation programs
7. Partner with peers in other regions, to deliver global DE & CHDE campaigns, and Germany localization efforts where relevant
8. Partner with Product Marketers to execute DE & CHDE product launches
9. Partner with Growth Marketing teams to ensure both tactical and always-on performance campaigns connect with and engage German audiences
10. Work with partnerships teams to identify co-marketing opportunities and then drive awareness and acquisition through product and distribution partner channels
11. Partner with the Events team to evaluate, plan and implement the Hospitality trade shows and events strategy for DE & CHDE
12. Build an amazing brand identity and drive awareness via industry and trade sponsorships and partnerships
13. Collaborate and engage with internal teams and external agencies to enhance company PR through effective storytelling, corporate communications and thought leadership
14. Work closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
15. Continually review internal and external data sources to identify growth and expansion opportunities for Germany in the DE & CHDE region
16. Own weekly, monthly and quarterly reporting responsibilities for Hospitality in Germany- collaborating with and distributing to local and global stakeholders
Your key working relationships:
As the Integrated Marketing Manager for Germany in EMEA, you need to lead through positive relationships with the following internal parties:
17. Senior Director of Marketing, EMEA
18. EMEA Marketing Leads (Content, Design, Product Marketing, Growth)
19. EMEA Sales Leaders (SDR, AE, AM)
20. Global Functional Marketing Leaders (Brand, PR & Comms, Events)
21. Global Integrated Marketing Managers
22. Staff
Experience:
23. Broad marketing background with 5+ years or more relevant work experience with strong preference for experience in business-to-business software and commerce
24. Bachelor’s degree in a relevant discipline
25. Marketing experience in the Hospitality industry is a bonus
26. German language fluency
Capabilities
27. Proven experience developing and leading marketing roadmaps, campaigns and projects from customer insight to ideation and execution
28. A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets
29. Mastery for identifying marketing opportunities for new customer acquisition and for growing and retaining an existing customer base
30. Excellent collaborator with experience working alongside Product, Marketing and Sales leaders of various levels
31. Exceptional project management and communication skills in leading and influencing multiple stakeholders to meet project objectives and deadlines
32. Excellent business and commercial acuity
33. Demonstrated qualitative and quantitative analytical skills
34. Experience utilizing models for, planning, decision-making, and/or budgeting
What characteristics are we looking for?
35. Highly organized, analytical and a motivated self-starter that thrives in a fast paced environment
36. Strong interpersonal and communication skills, both written and verbal
37. Ability to build and maintain close working relationships and act as liaison with cross-functional and external stakeholders
38. Ability to act as a positive, motivating team member who can inspire others to rise to new challenges
39. Experience is the Hospitality industry is a valuable asset
Who we are:
Lightspeed was founded in Montréal, Canada and is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
What we do:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
What’s in it for you:
40. Lots of autonomy, flexible work culture and possibility of remote work
41. Exposure to modern and proven technology
42. Opportunity to learn and expand your skill set
43. Amazing benefits & perks, including equity for all Lightspeeders
44. Opportunity to join a fast-paced, high-growth company
45. Become a valued part of the diverse and inclusive Lightspeed family