JOB DESCRIPTION
Job Description:
As CR Manager in our Royal Canin DACH Brand & Pet Owner team, you will convert our full lifecycle data (pet parents' experience from puppy to senior dog) into relevant business strategies. Being our data expert you will look into the collection and interpretation of relevant data while ensuring GDPR compliance.
This temporary position is vacant as current maternity leave cover until potentially 31.05.2025. While the team is based in Cologne, we optionally consider remote working.
What are we looking for?
1. University degree in Business Administrations or equivalent qualification
2. Relevant work experience preferably in CRM, Digital Marketing, Data Management, or similar with ideally knowledge of GDPR regulations
3. Analytical mindset, hands-on mentality and collaborative personality
4. Fluent in English with German knowledge as additional benefit
What will be your key responsibilities?
5. Develop and execute DACH CRM and Pet Owner Experience strategy, including data acquisition, data quality and data activation throughout the engagement model.
6. Implement and activate Global Pet Owner Experience strategic priorities and programs in the market to enable pet health impact.
7. Build Pet Owner Experiences throughout the pet owner journey, mapping key touchpoints and executing (Global) GDP Program of Omnichannnel Campaigns, Signature Services, On Site Personalisation; Membership & Loyalty and External Partnerships.
8. Measure & track from acquisition to retention
What can you expect from Mars?
9. Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
10. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
11. Best-in-class learning and development support from day one, including access to our in-house Mars University.
12. An industry competitive salary and benefits package, including company bonus.
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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.