Business Unit: BU Assets & Service Business Line: BL Assets & Service Target Hire Date: 2025-03-27 What You Can Expect : Customer Insights: Develop market segmentation strategies to identify high-potential customer groups and generate prospects. Market Insights: Conduct external market research to refine market positioning and competitive differentiation, aligning with Sales, Product and Marketing teams to ensure unified approach. Develop market segmentation strategies, conduct market research and align with Sales, Marketing, and Product teams to ensure a unified approach. Optimizing Marketing touchpoints across Business Units: Build and scale successful Marketing campaigns for lead generation. Drive cross-sell opportunities, leveraging marketing automation to engage existing customers and increase customer lifetime value. Sales & Growth Enablement: Support the creation of sales enablement materials, including product presentations, case studies & Sales narrative, and drive knowledge-sharing and efficiency. What You Bring: Education : Bachelor’s or Master’s degree in Business, Marketing, Strategy, or a related field. Strategic & Analytical Thinking : Strong strategic mindset with a data-driven approach to decision-making and experience in analyzing market trends and custom Project Management & Collaboration : Proven ability to manage multiple priorities, coordinate cross-functional teams, and drive measurable business outcomes. Go-to-Market Expertise : Experience in developing and executing GTM strategies, sales enablement, and business intelligence tools (Excel, Power BI); knowledge of air freight/logistics is a plus. Sales & CRM Knowledge : Familiarity with lead management and CRM tools (e.g., Salesforce) to support commercial success. Communication & Leadership : Excellent communication, presentation, and stakeholder management skills, with the ability to influence international teams.