What youll do Develop and implement comprehensive brand strategies, aligning them with overall business goals to enhance brand positioningConduct market research to identify consumer trends, competitor activities, and opportunities for brand growthCreate compelling and consistent brand messaging across various communication channelsPlan and execute marketing campaigns, collaborating with cross-functional teams to create integrated brand messaging across channelsCo-create and supervise digital, social media and e-commerce communication of brands in collaboration with Digital Marketing Manager
Prepare presentations, innovation packages and documents for regular internal meetings and for customer center with external exposure
Monitor brand performance metrics, evaluating the success of marketing efforts and identifying areas for improvement.
Introduce creative approaches to enhance market presence and audience engagementEnsure consistency in brand representation across all channelsWhat makes you a good fitMaster's degree in business administration or similar Minimum 7 years of relevant work experienceAbility to think creatively and develop innovative ideasStrategic planning skills to develop and execute effective brand strategiesProficient in utilizing data to make informed choicesExcellent written and verbal communication skills to effectively convey brand messagesLeadership capabilities to foster a collaborative work environmentCapabilities to develop & build brands
Knowledge on sustainability
Trade, Customer Knowledge & eC
Some perks of joining HenkelFlexible work scheme with flexible hours, hybrid and work from anywhere policiesDiverse national and international growth opportunitiesGlobally wellbeing standards with health and preventive care programsGender-neutral parental leave for a minimum of 8 weeksEmployee Share Plan with voluntary investment and Henkel matching sharesCompany Pension Plan 100% financed by HenkelMEGA Preventive Health InsuranceCareFlex Supplementary Care InsuranceMobility offer: My Henkel Bike and JobticketAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.