Develop category and subcategory strategies: brand & product assortment, manage margin, pricing competitiveness, sales and promotions, while driving sales and profit margin. To maintain effective merchandise planning: including expanding product assortment, new brands suggestion, and seasonal/exclusive merchandise. Keep updated on industry development, market development, and communicate with management for relevant actions. Improvement and optimization of assortment based on Drs feedback, market trends and customer demands Train & develop ME sales team in Retail to Drive sales across all retail stores to achieve targets and ensure business profitability. Forecast manpower requirement and optimize manpower utilization through appropriate staff allocation, leave management, performance evaluation, incentive allocation etc. Develop training program, train the relevant ME team across various stores to develop the category across Manage a team who will be visiting the market and bring in Business leads