We are seeking an experienced PR Manager with automotive industry experience to support the launch of the Changan brand in Europe. This role requires a hands-on approach as we scale the business from the ground up. As the PR Manager, you’ll have the unique opportunity to shape the voice and presence of a new brand, working with an innovative product lineup that combines European design excellence with cutting-edge technology.
Responsibilities:
* Establish the PR function and lead the European rollout for Changan from the ground up.
* Lead the PR agency selection process in collaboration with local and global teams, building a solid network in preparation for Changan’s commercial launch.
* Develop and execute an annual PR strategy, ensuring alignment with the Changan brand and strategic direction.
* Localize the global PR approach, aligning strategies with global PR objectives.
* Manage media inquiries and foster media relationships.
* Oversee event management for press events, product launches, media test drives, and other PR-related activities in coordination with local agencies and internal teams.
* Coordinate interviews with Changan’s senior leadership team.
* Provide crisis communication support as needed.
* Monitor and analyze PR campaign performance, media coverage, and market trends to deliver insights and strategic recommendations.
Requirements:
* Bachelor’s degree in Public Relations, Communications, Marketing, or similar qualification
* Several years of experience in public relations or communications.
* Automotive industry experience is essential.
* Strong understanding of the political and economic landscape between the EU and China.
* Exceptional written and verbal communication skills in German and English; proficiency in other European languages is a plus.
* Familiarity with PR analytics tools and an openness to adopting new MarTech tools.