Introduction Sentence
For Hamburg Headquarters we are recruiting a
Your new job includes
As Data Analyst CRM (m/f/d), you have sovereignty over our customer data, which is collected worldwide in the travel market as part of the Heinemann & Me loyalty program in stationary and E-Commerce. You will set up marketable target groups, derive relevant recommendations for action for campaigns and help build up the content of CRM analytics.
In particular, you will
* define relevant CRM KPIs and develop reports and standard dashboards to measure and improve the effectiveness of our CRM measures
* ensure data quality, link data from different systems and conduct potential analyses for existing customer segments to identify new opportunities and optimization possibilities
* determine the customer lifetime value and cycle in order to promote and optimize long-term customer relationships
* build attribution models, develop and implement A/B tests to test the effectiveness of different CRM strategies
* use statistical methods to uncover behavioral patterns in order to identify new target groups and develop recommendations for further CRM measures
* set up forecasting models to identify target groups with a high probability of buying
Preferred Profile
* Degree in economics, mathematics, statistics or an equivalent qualification
* Several years of professional experience in analyzing and interpreting customer data, at least 3 years, preferably in a B2C context
* Very good knowledge of SQL, Excel, knowledge of R and/or Python is an advantage
* Confident in using BI tools such as Power BI, Tableau or similar applications
* Experience with A/B and 0-group testing
* You are used to working closely with CRM Campaign and Loyalty Marketing Managers
* Fluent German and very good written and spoken English skills
* Knowledge of CRM software such as Salesforce or Emarsys is desirable
* Experience with loyalty programs is an advantage
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
Closure
Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Schwartzkopff at career@gebr-heinemann.de.
We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.
Competencies