What youll doDrive and execute market and customer activation strategies for Power & Industrial Automation segment globallyDevelop global messaging, create and activate content around market trends, technology solutions, product launches and sustainabilityUtilize established and innovative communication channels to engage with various customer audiences, incl. digital, social media, f2f eventsLead account-based engagement efforts for selected global key accounts with central and commercial functionsCollaborate closely with market strategy, commercial and application engineering teams globallyWork with advertising agencies and other service providers to develop and implement communication campaignsAnalyze the success of marketing activities based on KPIs such as increased engagement, sales, market share, or brand awarenessResponsible for managing the marketing budget and ensuring that resources are effectively utilizedWhat makes you a good fitMaster's degree in economics, business
administration or similar, ideally with a focus on marketing or
communicationsMinimum 5 years work experience in B2B marketing,
especially content development, account-based engagement and digital
marketingKnowledge of Power & Industrial Automation
market and respective customer journeysStrong communication, creative and analytical
capabilitiesExcellent
English language skillsSome perks of joining HenkelFlexible work scheme with flexible hours, hybrid and work from anywhere policiesDiverse national and international growth opportunitiesGlobally wellbeing standards with health and preventive care programsGender-neutral parental leave for a minimum of 8 weeksEmployee Share Plan with voluntary investment and Henkel matching sharesCompany Pension Plan 100% financed by HenkelMEGA Preventive Health InsuranceCareFlex Supplementary Care InsuranceMobility offer: My Henkel Bike and JobticketAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.