FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!
Head of Paid & Owned Marketing (m/f/d) – Hamburg
WE DELIVER • WE DREAM • WE CARE • WE DARE
WE DELIVER - Let's deliver together:
As Head of Paid & Owned Marketing at Pandora, you’ll take full strategic and operational ownership of our media activities across Northern Europe (DACH, BENELUX, Nordics) – with one clear goal: achieving media excellence that drives both brand awareness and revenue growth.
You’ll seamlessly connect brand building with performance-driven strategies, work closely with partners such as Google, Meta, and TikTok, and continuously challenge the status quo. You bring a strong combination of ad tech and content expertise across all relevant media channels and can lead your team not only from a strategic standpoint but also as a hands-on expert and sparring partner.
You will also be responsible for our loyalty program and CRM activities – driving communications across both paid and owned channels and leveraging data to maximize business impact.
Your responsibilities
* Develop and execute integrated media strategies across all paid and owned channels, balancing brand-building efforts with performance marketing objectives.
* Own and optimize channel budgets, performance KPIs, and full-funnel media activations, guided by our econometric modeling.
* Bring deep operational and technical knowledge of media buying across both digital and traditional media channels.
* Foster a culture of experimentation and innovation by driving data-informed decisions, agile iterations, and leading cutting-edge partnerships and pilot programs directly with platforms like Google, Meta, and TikTok.
* Ensure that all media planning aligns with local brand strategies, commercial objectives, and our global communications model, working closely with the Go-To-Market, PR, eCom, Global Media teams and media agencies.
* Enhance performance and efficiency of our overall media and CRM activities by leveraging insights from our measurement and tracking tools – taking corrective actions such as reallocating budgets or initiating upweights where needed.
* Take ownership of the loyalty program – encompassing both CRM activities and traffic-driving initiatives.
* Lead, coach, and empower a high-performing, cross-functional team – fostering a strong culture of trust, accountability, and continuous growth.
* Constantly challenge established ways of working and set new media benchmarks for the brand.
* Report directly to the Marketing Director Northern Europe, supporting her with both local and global initiatives.
Your profile
* 8+ years of experience in media planning, ideally with an agency background.
* A strong sense of brand and content, with the ability to apply audience insights to media campaigns continuously improving brand impact.
* Digitally savvy, with hands-on experience using the Google Tech Stack, paid social media platforms and ad managers, and a deep understanding of media attribution and media mix modeling.
* Possess an advanced analytical skill set, with specific knowledge of key marketing metrics and the ability to turn data into compelling business narratives.
* Skilled at simplifying complex concepts and communicating them clearly.
* A strategic thinker who can shift fluidly between detailed execution and the broader business picture.
* Passionate about redefining media standards and pushing innovative marketing strategies forward.
* A seasoned and empathetic leader, with strong coaching and talent development capabilities.
* Experience managing loyalty or membership programs.
* Proven ability to collaborate effectively with internal teams and external partners.
* Strong communicator with a commercial mindset and deep understanding of consumer behavior.
* Thrives in a dynamic, fast paced, and ever-changing environment, with a natural inclination toward tackling challenges.
* Business fluent in both German and English (written and spoken).
What Pandora offers you
* A key leadership role in a premium international environment with real room to shape and grow.
We CARE - what you can expect:
We truly care to offer you a great place to work!
* Internationally successful company with a flat hierarchy.
* A highly motivated team with a Can-Do-Attitude.
* A great discount on our jewellery.
* Personal and professional development through regular e-learning modules, trainings and workshops.
* Beautiful & modern office space in the Hamburg city center.
* Gym membership at Fitness First at a reduced Pandora-Corporate-Rate.
* Cooperation with corporate benefits & free access to a benefits portal for discounted tickets for sport, culture events and corporate deals.
* Monthly Sodexo vouchers.
* Company subsidised public transport ticket.
* Company pension scheme with an attractive employer contribution and insurance package.
* Flexible working time with opportunities for mobile working & Mobile Working Kit Allowance.
We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime & at Christmas.
We DARE - you to apply.
We are looking forward to welcoming you!
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