PURPOSE Develop and drive event strategy with focus on Venue & Exhibition Management and Production. Direct and pro-actively drive key adidas event projects. Develop solutions to ensure industry leading event experiences that set the standards for the image of the brand. Lead and manage Venue & Exhibition Management unit and team staff. KEY RESPONSIBILITIES Lead, steer and plan projects by using an integrated, holistic and long-term event marketing approach in collaboration with the team lead and 1st line peers. Direct and manage specific campus venues, warehousing and event services in assigned scope. Leadership of event production unit and vendor network. Direct external suppliers/ agencies to meet quality, budget and timing objectives. Develop and drive creative ideas, concepts and strategies that fulfil department purpose. Plan and manage project budgets within the given targets. Independently direct assigned projects while making sure that team lead is updated at all times and execution is fully aligned with brand strategy and creative direction guidelines. Ensure that overall project targets are met. Fulfil objectives of briefs, taking into consideration the short, medium and long-term company and business objectives. Build the brand and the business of the brand. Supervise and implement Event Sustainability Guidelines. Shape and implement Event Marketing Procurement Policy. Oversee the creative concept of all projects to ensure world-class standards of the adidas brand image, reviewing and critiquing projects during project development process. Coach and mentor team members on development of leading creative ideas. Provide creative direction to external suppliers & agencies. Pro-actively reach out to Brand Design team to ensure creative alignment and Identity compliance. Share work and ideas with team members to cultivate Design / Concept best practices. Expose Events team to outside creative inspiration. Develop ideas and show behaviors that contribute to a leading and creative Global Events team. Staff most suitable persons in direct report position(s) in alignment with team lead. Set individual objectives, targets and guidelines for direct reports. KEY RELATIONSHIPS Brand SLT Leadership Teams of all Categories and Functions Strategic Project Owners (e.g. WC, Olympics, EURO) Brand Engagement & Events team functions Global event agency & supplier roster KNOWLEDGE, SKILLS AND ABILITIES Excellence in Event and Venue & Exhibition Management. Excellence in people management. Excellence in project management. Excellent communication skills. Excellent time and budget management. Proven ability to lead project teams and to direct external partners to achieve strong results. Detail-oriented with ability to synthesize small details into big pictures. Strong eye for creative results within brand guidelines. Strong eye for architectural / 3-D space. IT skills: Illustrator (or equivalent), SketchUp: expert / Office 365: expert. Hardware: Macintosh products. Language: English: excellent / German: excellent / Third language: advanced. QUALIFICATIONS Associate’s degree (FOS, Abitur). Creative and/or event education/experience. Minimum 8 years experience in SGI or events on managerial level. Proven track record in event management. Experiences in installations, exhibitions, interior design and merchandising. Marketing/Communication/Design experiences are an advantage. Passion for adidas, it´s mission and core belief. Passion for sports and sport culture.