Aareon is the leading provider of SaaS solutions for the European property industry. With our software, we digitise and connect the industry and support our clients in optimising processes and acting more sustainably. Our solutions address the major challenges of our time: climate change, housing shortage and skills shortage.We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!Aareon Verwaltung, our business unit dedicated to serving Property Managers (third-party administrators and homeowners associations), is looking for a motivated Content Marketing Specialist (m/f/d) who can drive our brand forward with creative ideas and strategic skills.Do you love creating exciting content and planning targeted campaigns? Then you've come to the right place!Your Tasks:Content Strategy Development:Develop and implement a content marketing strategy aligned with business goals, focusing on lead generation, thought leadership, and brand positioningConduct market research to identify audience needs and trendsManage a content calendar for timely and consistent content deliveryContent Creation:Gather insights from Sales, Customer Success, and customers to create audience-centric contentWrite and produce engaging content, including blogs, white papers, case studies, social media posts, and email campaignsCollaborate with designers and videographers to create multimedia content tailored to different channels and personasSEO and Analytics:Optimize content for SEO to increase organic trafficMonitor content performance, analyze metrics, and refine strategies for improved resultsAudience Engagement:Build relationships with online communities, partners, and influencers to amplify content reachLeverage feedback to improve future content strategies and position the brand as a thought leaderMeasure and Improve Content Performance:Track performance, analyze impact, and optimize content to exceed campaign goals.Your Profile:Degree in Marketing, Communications, Journalism, or a related field3+ years of experience in content marketing, ideally in B2B or software industriesProven ability to create high-quality content that drives leads and engagementExperience with content management systems (e.g., WordPress) and managing external vendorsExcellent writing skills in German and English, with a focus on targeting specific audiencesAnalytical mindset with experience in measuring content performanceCollaborative, proactive, and passionate about storytellingOur Benefits:30 days of vacation as well as vacations on December 24th and 31stWork-life-balance through flexible and mobile workFuture-oriented workplace in the growth segment of IT solutions on a stable foundationRoom for personal development through individual trainingJobRad for living, working and cyclingSummaryLocation: Köln (UTS); Mainz (Deutschland GmbH); Berlin (Deutschland GmbH); Hamburg (Deutschland GmbH - Jarrestraße); Dortmund (Deutschland GmbH)Type: Full time