Job Description : Languages Required: fluent German and English Contract: Fixed-term for 14 months Diageo is the worldu2019s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose u2013 Celebrating life, every day, everywhere u2013 has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. Diageo has built a strong platform for growth u2013 through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. The companyu2019s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageou2019s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference. About the Role Winning at the point of purchase with customers is fundamental for business growth as retailers and wholesalers settle how our categories and brands are presented to consumers and shoppers. Shoppers increasingly buy from a repertoire of brands and the vast majority of decision making happens at the point of purchase, hence our ability to influence this is critical to business growth. The Category Development team develops a deep understanding of customers while partnering closely with them on joint value creation projects. We utilise sophisticated category management skills to advise customers how to maximise their future category revenue, operational efficiency and shopper satisfaction. Our team strives to establish Diageo as the most trusted and respected supplier in Germany, recognised for their collaborative u201cwin winu201d approach and outstanding understanding of category, customer and shopper behaviour. As internal category advisor, our team partners with Key Account Management, Consumer & Shopper Planning and Customer Activation lead. Together, we develop the one commercial plan and equip the entire commercial teams with insights to optimize current category performance and push boundaries to lead future category opportunities. The role is a great platform to build functional and leadership skills in operational and strategic category development, and provides plenty of future career options at Diageo in key account management, revenue growth and customer / shopper marketing. Top Accountabilities Establish and fully embed the Adult Drink strategy as the framework for expressing our category, brand, innovation and portfolio plans to customers in Germany. Track, report, and articulate Category performance u2013 turning data into insights and recommendations. Trend prediction and forecasting, market analytics and identifying new business opportunities in line with category trends. Lead customer engagement with Diageou2019s category vision, strategy and plans to identify opportunities to grow the spirits' category (incl. Non-Alc). Support Diageo to become the go to supplier and most trusted for category management across all strategic customers. Make in outlet navigation (assortment, space, merchandising, activation) simple and commercially focused. Connect our internal teams to drive tangible actions from insight that will drive the triple win for Diageo, Customer, and Shopper. About you 4 years of Category Development/Customer Marketing/Commercial experience, ideally in FMCG or food retail Existing capability to build genuine relationships based on mutual trust & respect Successful management of senior partners, resulting in strong and positive outcomes Holistic skills across various marketing growth drivers as well as a track record of delivering groundbreaking business results Comfortable dealing with ambiguity and complexity Proven brilliant execution to high standards Strong commercial and numerical skills Good knowledge of panel data (retail, consumer) Our Offer An inclusive company culture that puts employees and their development first A competitive salary with bonus and many benefits that suit your lifestyle An industry leading parental leave policy u2026and of course, THE best colleagues Celebrating our inclusive and diverse culture is core to Diageou2019s purpose of u201ccelebrating life every day everywhereu201d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and donu2019t let anything stop you from applying Worker Type : Fixed Term Contract (Fixed Term) Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-04-07 With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)