About us The University of Europe for Applied Sciences (UE) is a vibrant and dynamic institution that is dedicated to providing top-quality education to students from all around the world. Our programmes are delivered in English and/or German language, and with more than 100 nationalities represented on campus, we are proud to have one of the most diverse student bodies in Europe. Our campus locations in Berlin, Potsdam, Hamburg, Iserlohn, and Dubai (UAE) provide a truly international experience for our students and staff alike. At UE, we are more than just a university – we are a family and we believe our employees are our most valuable asset, and we are committed to creating a supportive and inclusive work environment where everyone can thrive. As part of the Global University Systems (GUS) network, we offer a wide range of professional development opportunities, including bachelor's and master's degree programs, language courses, and executive education. With approximately 87,000 students across 57 locations worldwide, GUS provides an unparalleled international network for learning and collaboration. If you are passionate about education and want to join a dynamic and innovative institution that values diversity, quality teaching, and its people, then we invite you to join our UE family today. www.ue-germany.com Your Responsibilities We are looking for a new colleague to join our Business Faculty Team starting this summer semester 2025, who shares our vision of excellence in education and who is committed to making a difference in the lives of our students. The teaching load comprises two modules, which should be held over two semesters via online. Each module has a workload of 6 SWS (4,5 hours per week) over 16 weeks. Teaching language is English. The opportunity: To become a freelance lecturer at a university of applied sciences sharing your knowledge and passion with students from all over the world. The teaching content is about: Module 1: Global Marketing Management The Global Marketing Environment and Cross-cultural issues Marketing Research - Finding local and internantional spaces Marketing Entry Strategies; Global Expansion Strategies; Competitive Advantage and Business Strategy Organisational Structure in a Global Context Segmentation and Targeting in International Marketing Positioning in International Marketing Constructing the International Marketing Mix Constructing the International Value Chain Modul 2: Cross-cultural Management Cultural concepts and approaches to the Study of Culture Theoretical models of Cross-Cultural Management Understanding cultural diversity and managing cultural dilemmas Developing cultural intelligence Cross-cultural issues in communication and negotiation Culture shock in international assignments The role of Human Resource Management in International Business Leadership Styles in cross-cultural contexts Cross-cultural challenges in Mergers, Acquisitions and Alliances Additional tasks: Preparation and evaluation of certificates of achievement Your profile Relevant professional experience Graduation with a Master degree at least Completed relevant university studies Teaching experience at universities Why us? An open-ended framework contract as an external freelance lecturer A varied, innovative and international working environment in collaboration with partner universities and cooperation partners The chance to develop personally and professionally Interested? Your contact for questions of a professional nature: Prof. Dr. Werner Frese – program leader MBA – werner.freseue-germany.de As an employer, we are committed to equal opportunity and support for minorities. We do not discriminate based on ethnic origin, skin colour, religion, sexual orientation, gender identity, national origin, disability or legally protected status.