Marketing Specialist
Hamburg, Hamburg, Germany | Marketing & Kommunikation | Vollzeit | SGI2166128
Join our team as a Marketing Specialist! Develop and execute strategic marketing plans, design omni-channel campaigns, and create impactful content for global audiences. Collaborate with stakeholders across sales and business units to drive aligned initiatives. Together, we will shape the future of our global marketing efforts.
Your Role
In this position, you will be responsible for designing and executing effective awareness campaigns for the renewable energy sector. Furthermore, you will spearhead the global promotion of our groundbreaking road innovation service offerings, driving awareness and engagement across key markets.
Your Responsibilities
* Develop, execute, optimise and analyse successfully omni-channel marketing campaigns for awareness creation and brand positioning using paid and organic channels.
* Create creative briefs for the Center of Excellence for the development of content and design of marketing assets such as direct mailings, flyers, guides, web content, landing pages, ads, videos, podcasts etc.
* Create paid media campaign briefs for external agencies including definition of goal, campaign journey, target audiences, channels, and planned budgets.
* Take the lead for our road innovation services offerings and drive the creation of Marketing and Sales collaterals for global use.
* Plan and execute customer webinars and participation in selected exhibitions in close collaboration with local stakeholders and the CoE.
* Ensure a high search engine ranking of service webpages for focus topics through SEO.
* Define relevant KPIs for all marketing activities, monitor and analyse those closely in collaboration with the analytics team for continuous optimisation as well as for future improvements.
* Provide regular reports and analyses of campaign performances to respective national stakeholders and set-up regular exchanges on marketing developments.
Your Skills and Experiences
* Minimum 3-5 years of marketing experience with an international company, ideally in the B2B sector.
* Bachelor’s degree in marketing field.
* Proven experience and successful track record with omni-channel awareness campaign design and implementation.
* Proven experience in the creation of paid media and creative briefs.
* Proficient in marketing plan creation, market research and KPI analysis.
* Demonstrated ability to work on tight deadlines and excel in a fast-paced business environment.
* Multi-project and time management skills with flexibility to adapt to deviations and re-arrange priorities.
Good Reasons to Join
Since 1890, Kuehne+Nagel is committed to shape the world of logistics with a strong determination to connect people and goods through innovative and sustainable logistics solutions.