Availability to work 5-6 days a week (typically Monday-Friday, with occasional weekend hours).
Our client is an e-commerce holding company, and the main brand is a 7-figure maternity fashion brand empowering women through stylish and comfortable maternity wear. They've helped 100,000+ moms and scaled rapidly in just 2 years through viral digital marketing. With a small but mighty team, they’re looking for a creative strategist to help them hit $10M+ in revenue.
What is Our Culture Like & Who is a Good Fit?
Culture fit is our #1 hiring factor! We have a genuine will-to-win, and no task is beneath us if it moves us towards our goals. We operate with creativity, doing more with less—and doing it fast. Our decision-making is rooted in data, and we live by four core values:
* Work Smart
* Overdeliver
* Speed is King
* Better Every Day
We see every problem as an opportunity to grow and learn. If you're looking for a cushy 9-5 job, this isn't it. But if you want to challenge yourself, work closely with the founders, and play a massive role in scaling a business to $10M+, then welcome aboard. You’ll be surrounded by passionate, smart, and hardworking people who love what they do.
Your Mission:
As our Performance Creative Specialist, you'll be responsible for managing the full creative process from scripting to final creative execution. Your goal is to produce high-converting creatives that drive measurable improvements across digital marketing channels.
Key Objectives:
* Own the full creative process—from scripting to final production—to produce high-performing ad creatives.
* Work with our Content Manager to source and manage content for marketing campaigns.
* Use data to analyze and improve creative performance on Meta (Facebook & Instagram) ads.
* Research, ideate, and script UGC (User-Generated Content) direct response creatives.
* Work with the marketing team to brainstorm new creative concepts and ad strategies.
* Conduct strategic customer and competitor research to optimize creative output.
* Provide monthly and quarterly creative performance reports.
* Identify opportunities to scale Meta Ads further through better creative strategies.
Requirements:
* Direct Response Expertise: 3+ years of experience in performance creative for DTC brands or a creative agency.
* Data & Analytics: Proficiency in performance analytics tools to present insights and results effectively.
* UGC Experience: Proven track record of creating briefs for UGC creators to produce high-converting content for paid channels.
* Creative & Analytical Mindset: Strong ability to generate fresh ad ideas, write compelling scripts, and make data-driven decisions.
* Work Ethic: You thrive in a high-energy environment and have no issue working overtime or weekends when needed.
* Basic Copywriting Skills: Ability to apply psychology-based principles in ad copy.
Accountabilities:
* Brainstorm and pitch weekly ad ideas aligned with direct response principles.
* Write 8-12 high-converting ad scripts per week for Meta platforms.
* Develop new static ad concepts weekly.
* Analyze performance metrics to extract actionable insights.
* Collaborate with editors and designers to create visually compelling, high-performing ads.
* Adapt ad strategies to capitalize on emerging trends and consumer behaviors.
* Present performance analyses and creative strategies to the marketing team.
* Continuously refine and iterate on winning ads to maximize ROI.
How We Operate:
* Upon hiring, we’ll work with you to set clear KPIs so you always know what success looks like.
* We’ll walk you through our long-term vision, growth opportunities, and the exciting direction of our business.
* You'll get hands-on experience with a team that values results, speed, and continuous learning.