Head of Paid & Owned Marketing (m/f/d) - Hamburg City: Hamburg Country/Region: DE Application Deadline: n/a FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU Head of Paid & Owned Marketing (m/f/d) Hamburg WE DELIVER WE DREAM WE CARE WE DARE WE DELIVER - Let's deliver together: As Head of Paid & Owned Marketing at Pandora, youll take full strategic and operational ownership of our media activities across Northern Europe (DACH, BENELUX, Nordics) with one clear goal: achieving media excellence that drives both brand awareness and revenue growth. Youll seamlessly connect brand building with performance-driven strategies, work closely with partners such as Google, Meta, and TikTok, and continuously challenge the status quo. You bring a strong combination of ad tech and content expertise across all relevant media channels and can lead your team not only from a strategic standpoint but also as a hands-on expert and sparring partner. You will also be responsible for our loyalty program and CRM activities driving communications across both paid and owned channels and leveraging data to maximize business impact. Most importantly, you are a true people leader coaching, empowering, and uplifting your team to unlock their full potential and achieve success together. Your responsibilities • Develop and execute integrated media strategies across all paid and owned channels, balancing brand-building efforts with performance marketing objectives. • Own and optimize channel budgets, performance KPIs, and full-funnel media activations, guided by our econometric modeling. • Bring deep operational and technical knowledge of media buying across both digital and traditional media channels. • Foster a culture of experimentation and innovation by driving data-informed decisions, agile iterations, and leading cutting-edge partnerships and pilot programs directly with platforms like Google, Meta, and TikTok. • Ensure that all media planning aligns with local brand strategies, commercial objectives, and our global communications model, working closely with the Go-To-Market, PR, eCom, Global Media teams and media agencies. • Enhance performance and efficiency of our overall media and CRM activities by leveraging insights from our measurement and tracking tools taking corrective actions such as reallocating budgets or initiating upweights where needed. • Take ownership of the loyalty program encompassing both CRM activities and traffic-driving initiatives. • Lead, coach, and empower a high-performing, cross-functional team fostering a strong culture of trust, accountability, and continuous growth. • Constantly challenge established ways of working and set new media benchmarks for the brand. • Report directly to the Marketing Director Northern Europe, supporting her with both local and global initiatives. WE DREAM - This is what we dream of: Your profile • 8 years of experience in media planning, ideally with an agency background. • A strong sense of brand and content, with the ability to apply audience insights to media campaigns continuously improving brand impact. • Digitally savvy, with hands-on experience using the Google Tech Stack, paid social media platforms and ad managers, and a deep understanding of media attribution and media mix modeling. • Possess an advanced analytical skill set, with specific knowledge of key marketing metrics and the ability to turn data into compelling business narratives. • Skilled at simplifying complex concepts and communicating them clearly. • A strategic thinker who can shift fluidly between detailed execution and the broader business picture. • Passionate about redefining media standards and pushing innovative marketing strategies forward. • A seasoned and empathetic leader, with strong coaching and talent development capabilities. • Experience managing loyalty or membership programs. • Proven ability to collaborate effectively with internal teams and external partners. • Strong communicator with a commercial mindset and deep understanding of consumer behavior. • Thrives in a dynamic, fast paced, and ever-changing environment, with a natural inclination toward tackling challenges. • Business fluent in both German and English (written and spoken). What Pandora offers you • A key leadership role in a premium international environment with real room to shape and grow We CARE - what you can expect: We truly care to offer you a great place to work • Internationally successful company with a flat hierarchy • A highly motivated team with a Can-Do-Attitude • A great discount on our jewellery • Personal and professional development through regular e-learning modules, trainings and workshops • Beautiful & modern office space in the Hamburg city center • Gym membership at Fitness First at a reduced Pandora-Corporate-Rate • Cooperation with corporate benefits & free access to a benefits portal for discounted tickets for sport, culture events and corporate deals • Monthly Sodexo vouchers • Company subsidised public transport ticket • Company pension scheme with an attractive employer contribution and insurance package • Flexible working time with opportunities for mobile working & Mobile Working Kit Allowance We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime & at Christmas. We DARE - you to apply. We are looking forward to welcoming you