Your Tasks - What You can expect from us:
* Strategic communication planning and implementation: You will develop and implement creative communication strategies and plans to promote our new business unit for sustainable packaging solutions.
* Campaign management: You will implement exciting campaigns to strengthen Siegwerk's reputation as a leader in sustainable packaging solutions.
* Industry Trends and Competitive Analysis: You will stay on top of industry trends and use consumer and competitive analysis to continuously improve our sustainable packaging solution campaigns.
* Content creation: You will contribute your creativity and create engaging content for consistent messaging and branding in all communication materials and channels (for press releases, newsletters, social media, our website) to showcase our innovative packaging concepts.
* Event management and coordination: You will support the planning and execution of events and coordinate creative projects with partners from the value chain to promote our sustainable packaging concepts.
Your Profile - What we expect from You:
* Based on your university degree in marketing, business administration or a related field, you have gained several years of relevant work experiences in performance marketing roles.
* You have in-depth knowledge of digital marketing channels, advertising platforms, and campaign management tools such as e.g. Google Ads, Facebook Ads, Google Analytics, LinkedIn Ads.
* You have strong analytical skills with the ability to interpret complex data, draw conclusions, and make data-driven decisions.
* You like to work in cross-functional teams and together with external partners/vendors to drive your goals forward.
* You convince with an open mindset and a strong hands-on mentality.