Head of Marketing / Team Lead Marketing (m/f/d)
How you can contribute to our shared success
As Head of Marketing / Team Lead Marketing (m/f/d) you manage our Marketing Team in a disciplinary manner, take over the strategic planning and contribute to the positioning as well as messaging.
These tasks are waiting for you in our team
* Responsible for demand generation, budgeting, strategic marketing planning and aligning marketing tactics to business goals.
* Oversee Product Marketing and coordinate messaging for our fast-evolving software product in close collaboration with Sales and Product Leadership.
* Manage Event Management (supervising research, negotiations, bookings, planning, execution and follow-up).
* Lead your marketing team located in Munich and Passau in demand generation and campaign management, enabling the team to develop content and messaging, guide analyst relations, and competitive intelligence.
* Work closely with Sales, Solution Engineering, and Partnering Team to optimize processes and determine necessary content to reach our goals.
* Report on tactical and strategic marketing KPIs to support our Management Team in making data-driven decisions.
Your Data - What we are looking forward to
* Degree or completed education in marketing, communications, or economics with a relevant marketing specialization.
* 5-10 years of experience in B2B Software Marketing in the data and analytics market and 3-5 years in a leadership role.
* Marketing All-rounder and team-enabler with a hands-on mentality, willing to be on-site in our offices in Munich and/or Passau once a week.
* Desirable background in event management, demand generation, or product marketing.
* Tool know-how for HubSpot (marketing automation and mailings) and Tableau (reporting) is also desirable.
* Analytical thinking, collaborative attitude, and a business as well as growth mindset are essential.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
IT System Data Services
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