There are two independent companies named Peek & Cloppenburg in Germany with their headquarters in Düsseldorf and Hamburg. This website refers to Peek & Cloppenburg B.V. & Co. KG, Düsseldorf.
Head of CRM & Channel Management (m/w/d)
EMPLOYMENT: Full time
COMPANY: Fashion ID GmbH & Co. KG
We are number-crunchers and trendsetters, concept developers and top performers. Become part of our group of companies and start your career at Fashion ID GmbH & Co. KG, an associated company of Peek & Cloppenburg B.V. & Co. KG based in Düsseldorf. Fashion ID manages our online stores in a dynamic environment and provides our customers with a unique online shopping experience.
Responsibilities
* Develop a deep understanding of relevance, customer preferences, and promotion management to drive customer engagement with targeted communication and value-based promotions.
* Drive activations and promotions across multiple channels (eMail, Print, App, Messenger, Stores, etc.) and in all markets.
* Drive alignment across teams to support the implementation of our communication tactics on a customer and segment level.
* Work closely with senior management to present findings, propose tactics, and lead the implementation of CRM initiatives end-to-end.
* Monitor all KPIs in a holistic way and drive overall channel performance from tactics to operations.
* Promote an enabling team environment, mentor your team to translate their project ideas into technical actionable items.
What We Are Looking For
* 8+ years experience in Consulting, E-commerce, FMCG, or related fields, focusing on technical campaign and channel management.
* In-depth knowledge of omni-channel contact infrastructure in multi-country eCommerce and retail.
* 5+ years of hands-on experience in building and enhancing advanced CRM platforms, with expertise in segmentation, personalization, and multi-channel management.
* Strong passion for driving customer engagement and retention through direct communication and loyalty initiatives.
* Proven analytical skills to develop strategic initiatives and present findings to management and stakeholders.
* Excellent execution skills, managing deadlines and multiple projects to ensure effective implementation and improvement of campaign strategies.
* Strong self-management, initiative, and communication skills, with a mission-driven approach.
* Fluent in English and German.
What We Offer
* Diverse projects at one of the most successful fashion companies in Europe.
* A dynamic working environment based on teamwork and individual responsibility.
* Personal and professional development.
* Individual career planning.
* An attractive workspace in a central location.
* Employee discount at our online store.
* 25% Family & Friends staff discount in all P&C Group stores in Germany.
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