Global Marketing Director Compression Therapy Area (M/F/D)
Join Essity as Global Marketing Director for our Compression Therapy area and be at the forefront of healthcare innovation.
About the role:
In this key role, you'll shape strategic direction, drive portfolio growth, and lead impactful marketing initiatives. Your contributions will be essential in launching groundbreaking solutions and achieving commercial success on a global scale.
You will be the accountable leader for the overall business performance of the category.
Your role involves collaborating cross-functionally, managing budgets, ensuring regulatory compliance, and leading a high-performing team to achieve business goals.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do:
* Develop and implement comprehensive global marketing plans, including market analysis, competitive intelligence and strategic initiatives.
* Oversee product management activities, ensuring effective lifecycle management and cost optimization including assortment strategy and supply security in collaboration with Product Supply Medical.
* Build compelling value propositions and develop brand strategies for consistent messaging across all markets.
* Recommend and propose an innovation pipeline, including launch roadmap and plans.
* Develop brand strategy and omnichannel brand activation plans, including digital marketing, to ensure consistent brand messaging and positioning across all markets.
* Collaborate cross-functionally with global and local stakeholders to align and execute marketing strategies.
* Manage the global marketing budget, ensuring efficient resource allocation and tracking expenditures.
* Identify trends, customer insights, and competitor intelligence to inform marketing strategies and product development.
* Build a compelling value proposition tailored to the various persona and channels relevant for their therapy area, substantiated by relevant clinical and health economic evidence.
* Propose marketing plans for geographic expansion and market access strategy in collaboration with Market Access, Medical Affairs, and Regulatory.
* Ensure all marketing activities comply with industry regulations and company policies.
Who You Are:
* Degree in Marketing, Business Administration, or a related field.
* Minimum of 10 years of experience in global marketing roles within the healthcare industry.
* In-depth understanding of financial metrics and their impact on P&L.
* Proven ability to manage complex projects in a global environment, with multi-level stakeholders across different functions and geographies.
* Strong upstream and downstream marketing capabilities demonstrated by tangible results.
* Analytical skills, with a focus on data-driven decision-making.
* Ability to identify relevant sources, to gather and make sense of customer insights, market trends, and competitive environment to inform strategic and tactical recommendations.
* Strategic thinker with strong business acumen, capable of making clear recommendations to senior management.
* Good communication skills, with the ability to adapt content and style to different audiences.
* Strong leadership and influencing skills, with a proven track record of motivating and developing high-performing teams.
* Ability to work collaboratively across functions and geographies, managing by influence in a cross-cultural, multi-site environment.
What We Can Offer You:
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together | Innovation | Sustainable Working Life | Total Reward
Application End Date: 01 abr. 2025
Job Requisition ID: Essity252420
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