Objective of the PositionCrop and Crop Systems are fundamental approach drivers in Agricultural Solutions long term strategy. The Crop Strategy in a country is the responsibility of Crop Manager. Crop Strategy encompasses:Steering key levers eg Innovation & Portfolio for a CropEnabling business objectives of sustainable profitable growth for responsible Crop in the short termLeading sustainable Portfolio development for the crop in long term (Including – Out & In Licensing)Formulation and execution of Marketing Strategy:Business Long Term Forecast (LTP) & Business Case developments (Process ownership)New Product Launches (Process ownership)Right marketing mix - Product, Price, Positioning, Branding, CommunicationLife Cycle ManagementCompetitive track & Generic defenseTaking proactive strategic moves to gain Market Share in CropMain ResponsibilitiesA] Develop and Drive Crop StrategyOwn & lead - Crop, Customer Needs, Market & Competition understanding on a long term horizonIdentification of new crop opportunities for existing products & development of BCsIdentification of innovations & development of Business Cases for new ProductsEnsuring profitability of current & future portfolio in a CropSuccessful adoption of Global and Regional concepts to Crop strategyEnsuring business alignment in LTP/AMIGAB] New Product LaunchLead and Drive New Product launch process for owned AssetsCollaborate with R&D, Tech Services & Regulatory Teams for meeting Crop objectives of new ProductsEnsure timely launches and delivery of Business as per projected Business casesLead and drive Product maturity in three years time horizon from launch yearC] Drive Crop-wise annual Sales budget achievementProvide support & enable budgeting process for befitting market objectivesLead and drive Crop business for the year, with befitting marketing supportCoordinate with BUs, Supply Chain & Controlling teams for meeting business delivery objectivesPropose measures to improve profitability - for Existing & New products in coordination with Controlling teamPost season - Product audits and implement learnings into next year Crop strategyJob Website + MBA/PGD (Agribusiness Management) from Tier 1 institute10 to 15 years’ experience in Sales & Marketing, with at least 5 years’ experience in Marketing as a Crop Manager or Brand ManagerExcellent understanding of Crop Protection Industry and Market KnowledgeGood knowledge of Crop, Agronomy, Farming practices in various parts of the country, Crop Protection industry and market knowledgeShould be able to drive the portfolio with good influencing & execution skills