Working at Freudenberg: We will wow your world!
Responsibilities:
Key Responsibilities
1. Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans
2. Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams
3. Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
4. Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives
Qualifications:
Professional Experience and Education
5. Degree in Business Administration or Marketing, MBA preferred, minimum 3 years job experience as a Marketing generalist – Consumer Packaged Goods preferred
6. Experience and proven record in digital marketing, media management & SEO
7. Deep understanding of KPIs and P&L, and good skills in Microsoft Office suite
8. Brand Management, Category Management, and Project Management
9. Strong business communication (written and oral) & presentation skills, Fluent German and English Skills
10. Strong in interpersonal relationship management, working in cross-functional teams and matrix environments, team player, able to work in mixed teams across different functions