Job Description With a strong expertise in marketing and consumer engagement, you contribute to the growth of an innovative brand in the running and outdoor industry. As a Shopper Activation Specialist at Salomon, you enhance brand visibility, create impactful consumer experiences, and drive sell-through with our strategic partners in Germany. Your main goal : Enhance consumer experience, brand visibility and sell-through at point of sale together with premium partners, local key opinion leaders and our retail stores with a focus in our epicenters. Your missions : Customer Engagement: Collaborate with sales and customer teams to develop strong sell-through solutions that are inline with joint customer plans Drive Sell-Through: Deliver key activations at POS supporting relevant campaigns at relevant wholesale partner and our own stores Shine Instore: Support of trade marketing plan to highlight/master brand presence instore Retail Initiatives: Coordinate store openings, promotional actions, and visual merchandising programs. Event / Activation: plan, execute and report consumer-facing events (programs) with focus in epicenters Performance Tracking: Monitor KPIs, digital ROI, and provide actionable reports to local and EMEA leadership. Collaboration / Network: Create, activate, and grow influencing communities in our epicenters. Collaborate with local opinion leaders in key cities to address new consumers