Bruker is a leading global manufacturer of analytical measurement systems for the life and material sciences. For more than 60 years, Bruker's high-performance scientific instruments and analytical and diagnostic solutions have empowered scientists to study living things and substances at the molecular, cellular and microscopic levels. Working closely with its customers, Bruker drives innovation, productivity and customer success in molecular research in life sciences, pharmaceutical applications, microscopy, nano-analysis and industrial applications. Today, more than 9.700 employees in over 100 locations on all continents are working on solutions to these challenges. Bruker continues to expand its extensive product and solution offerings, its broad installed base and its reputation with customers. As one of the world's leading analytical instrument companies, Bruker continues to strive to fully meet the needs of its customers and to continue to develop state-of-the-art technologies and innovative solutions for today's analytical challenges. Please visit www.bruker.com. We are looking for a Senior Director Global Market Sales BBIO Group - BioPharma, CleanTech and Applied Markets (f/m/d) for our location in Ettlingen. Overall accountability : defining a strategic sales plan to successfully grow Bruker business in these specific m arkets and achieve the business goals defined in the BBIO strategic b usiness p lan (5Y). delivering defined s ales t argets (on a quarterly basis and as per annual business plan) in the BioPharma, CleanTech and Applied Markets, for m arket s ales teams and i nside s ales t eams on a global and regional level. structuring an efficient and agile sales organization and enable it to serve the various customer groups in the markets in an optimal way. Also driving proper integration of this group within the overall BBIO commercial organization, ensuring synchronized work and transparency in both strategic and operational aspects. Managing and growing BBIO’s indirect sales i.e. business done via indirect channels such as d istributors/TPA/ a gents via a dedicated s ales t eam. Managing and growing BBIO’s i nside s ales for both inbound and outbound lead management, l ead j ourney process, as well as consumables, software and accessory sales via dedicated c ampaigns. driving sales performance within his groups based on well-defined KPI’s such as quota achievements, average discount levels, customer facing time, forecast accuracy and others. Planning: Responsible for establishing a nnual m arket s ales p lan to meet BBIO global business objectives in the assigned markets, through the effective deployment of a global field force consisting of direct sales teams, indirect sales ( sales via distributors ) and inside sales. Create and implement customized and focused sales strategies for each concerned m arket Develop s ales strategies to enter potential new markets and develop new k ey a ccounts Participate in strategy planning and deployment of the BBIO business Support s ales and o perations forecast with p roduct line sales projections/ c ollaboration with m arket m anagement and o perations team to develop accurate demand plan Updates and modifications to plans to meet evolving market conditions and emerging opportunities along agile management methods Oversight and management of annual m arket s ales budget and Inside Sales Budget Ensure preparation of a nnual s trategic a ction plans for selected strategic k ey accounts Regularly evaluate market conditions and recommend policy changes to encourage maximum sales activity Align m arket sale’s organizational structure with future BBIO growth initiatives Ensure Inside sales g enerate s new leads and qualif ies inbound leads. This involves identifying potential customers, initiating engagement, and nurturing these leads to determine their interest and purchasing ability. They then distribute qualified leads to the appropriate sales representatives for further follow-up D evelop and maintain strong relationships with clients. P rovide support, information, and guidance to customers, ensuring their needs are met and fostering trust and loyalty. This includes understanding customer needs, presenting and selling products or services, and handling customer complaints and issues in a timely and professional manner Management: Prepare on a yearly basis the s ales i ncentive p lans and s ales q uotas for m arket s ales in alignment with r egional s ales and i nside s ales in the assigned m arkets Collaborate with the various team leaders of s ales ( r egional s ales ), m arket m anagement, Service, MarCom team of Bruker Corporation Oversee the recruiting and professional development of all members of the sales and marketing teams to ensure skills and abilities are aligned with present and future needs Establish and track KPIs regarding sales and process performance Develop a strong team with outstanding competence level and a culture of performance Manage inside s ales and i ndirect s ales functions to ensure proper coverage on a full BBIO level and productive interfacing with regional s ales. Ensure m arket s ales teams operate in complete adequation with the legal and compliance policies of BBIO Build an energetic and positive work atmosphere and act as a leader within the company Execution: Deliver on quarterly and annual s ales objectives Meet or exceed all NOB, r evenue, and profitability goals in the concerned m arkets Oversee all sales activities for m arket s ales including s ales process, f orecasting, f unnel m anagement. Providing accurate monthly and quarterly f orecast for each m arket and monitoring monthly sales achievement Successful collaboration with various internal departments and functions to achieve sales objectives. Regular travel to customer locations and trade events (greater than 35% travel) Assign tasks, sets priorities and regularly assess performance of m arket s ales team members. Master’s degree in Business Administration or Sales. 9-12 years of work experience, with 6-8 years in leadership roles. Proven international experience in leading sales teams and managing diverse cultures. Successful track record in the Research/Analytical Instrument field and publicly traded companies. In-depth understanding of capital equipment sales and distributor management. Proficiency in Salesforce.com and MS Office tools. Excellent English language skills (min. C1 Level); German is a plus. Strong analytical, organizational, and communication skills. Ability to manage conflict, provide constructive feedback, and adapt to new situations. High level of autonomy, assertiveness, and a proactive attitude.