The Global Marketing Director will define, develop and execute a strategic marketing plan, aligned with the product & offerings roadmap and business action plan.
The role targets to build awareness and promote our solution as a value-added service product to the market.
This role requires transverse collaboration with the global sales, insights and technology teams.
Tasks & Responsibilities
Marketing roadmap :
* Build A2MAC1's Marketing & Branding strategy worldwide, including areas of focus and long term goals
* Develop short and long-term channel growth expansion strategies and execution day-to-day tactics that increase traffic
* Analyze the needs of platform users in order to ensure that our solutions are promoted according to business needs
* Measure the short, medium and long-term impact of marketing strategy and actions
Marketing activities :
* Responsible for lead generation and pipeline expansion leading to the revenue acquisition and revenue growth within our existing customer base and SME customers jointly with our regions.
* Integrate our company brand and messaging into a unified approach to all marketing content
* Develop and refine product positioning and messaging, for both existing and future products
* Own the company website and online conversion process
* Collaborate on the implementation of the global CRM and ensure its sustainability long term. This key project includes a global coordination with the Marketing team and other support functions, the implementation of the CRM policies supporting the system and the training of all stakeholders using the system
* Lead to ensure content on our offerings is written and delivered with quality & in a timely manner
* Manage and run all social media outreach. Create engagement goals for all social media posts and track metrics across all channels
* Develop a deep understanding of the target audience, using user insights and data to build marketing campaigns that resonate with the targeted audience
* Lead a competitive watch on our industry and contribute to our differentiation
* Build a thought leadership perception for A2MAC1 together with the C-Level, globally
Customer & Prospects interaction :
* Create customer acquisition and retention strategies (local event, performance marketing, email marketing, promotions, partnerships, etc.)
* Manage the product marketing strategy to animate our community of customers and prospects around product evolutions
* Organize events to bring together customers and partners
Management :
* Lead and drive the marketing team worldwide, and animate weekly and monthly meetings
* Assess the Marketing activities & processes across the company and ensure upgrade to best in class standards, with a spirit of continuous improvement
* Build and report on all required activities such as marketing calendar, lead gen reports, campaign analytics etc
Requirements
Professional Background
* 5/10 years of experience in Marketing
* You have already operated in an international / global set up
* Experience in B2B DaaS/SaaS and PaaS / Marketplace businesses
* Knowledge of the automotive industry is a plus
* Proficiency in English and ideally German and or French
Skills & Abilities
* Proven ability to understand product features and their value / benefits. You must be able to lead on the content creation and messaging (ads, blogs, white papers) around them
* Excellent oral and written communication skills
* Able to operate both at a detailed level as well as from a holistic perspective
* Excellent interpersonal skills and demonstrated ability to interact professionally with culturally and linguistically diverse public
* Excellent organizational and coordination skills
* Self-driven/entrepreneurial and resourceful with a roll-up-your sleeves attitude towards getting things done in a small company environment
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing
* Industries
* IT Services and IT Consulting
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