Job Description
We are seeking an experienced and strategic Senior CRM Manager (m/f/x) to spearhead our CRM initiatives within the B2B Marketing team. This role is pivotal in shaping and executing our CRM strategy across multiple channels, with an initial focus on driving and delivering automated emails campaigns across the customer lifecycle. The ideal candidate will have a wealth of experience in CRM management, ideally within the tech sector, and a proven track record of driving customer engagement and retention.
Key Responsibilities:
* Develop and lead the execution of a comprehensive CRM strategy that enhances customer engagement, retention, and lifetime value.
* Oversee the management and optimisation of all CRM channels, with an initial focus on email automation. Manage the integration of additional CRM channels such as SMS, in-app messaging, and product notifications to enhance customer communication.
* Collaborate closely with product, sales, and customer success teams to align CRM efforts with business goals and customer needs.
* Monitor and analyse key performance indicators such as email open rates, click-through rates, conversion rates, customer retention and engagement. Use insights to optimise CRM strategies and demonstrate the impact of CRM initiatives on business objectives.
* Lead the planning, execution, and optimisation of CRM campaigns, leveraging segmentation, personalisation, and A/B testing to maximise impact.
* Collaborate closely with the B2B content team to ensure cohesive and consistent messaging across CRM channels.
* Stay informed of industry trends and emerging technologies to ensure our CRM practices remain cutting-edge and effective.
* Provide detailed reports and insights to senior management on CRM performance and strategic initiatives.
Qualifications
* Bachelor's degree in Marketing, Business, Communications, or a related field; a Master's degree is a plus.
* 7+ years of experience in CRM management, with a strong emphasis on B2B marketing in the tech or SaaS industry.
* Demonstrated expertise in CRM tools and platforms such as Salesforce, HubSpot, or equivalent.
* Strong leadership and team management skills, with the ability to inspire and drive a high-performing team.
* Exceptional analytical skills, with a strong ability to translate data into actionable strategies.
* Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams.
* Strategic thinker with a passion for customer engagement and a history of successful CRM initiatives.
Additional Information
We care about our company culture. This is what you can expect with us:
You have the chance to get a job in a rapidly growing international company. We are offering a new and exciting opportunity with a global commerce platform. We are leading the way in technology based reservations, bookings and table management, and you will play a crucial role in our organisation's growth and ultimately benefit from our success and expansion.
* High level of responsibility – the chance to hit the ground running from day one and shape your own career path.
* We believe in your abilities: This position offers you a tangible impact on the company's success while you benefit from flexible working opportunities in a well-balanced work environment.
* You will work with a highly motivated and skilled team from all over the world. We celebrate our diversity!
* Fun working environment – opportunity to collaborate with highly motivated colleagues and attend company parties, the weekly Qweekend and Quandoo’s Global Summit.
Here are our Benefits:
* Access to Quandoo’s pension scheme.
* Be flexible: Enjoy our remote policy and work from our offices, at home or while traveling.
* Got balance: We offer flexible working hours and up to 30 days of vacation.
* Stay mentally fit: Use our free 1:1 sessions with professional psychologists as well as digital trainings and tools for your mental health - provided by our partner nilo.health.
* Stay physically fit: Work out while getting great discounts at Urban Sports Club and Fitness First.
* No boredom! Quandoo offers challenges and development every day. Our self development budget will help you acquiring and achieving new skills & knowledge.
* Save real money: Get new discounts every month on offers from over 1.500 companies and brands - provided by our partner Corporate Benefits.
* Be prepared for your retirement: Benefit from our Company Pension Scheme and get a 30% contribution for your pension.
Want to be part of Quandoo’s future? Apply now!
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