TITLE Manager, Paid Search
DEPARTMENT Paid Media
DIVISION NP Digital Germany
LOCATION Hybrid – Düsseldorf, Germany
ABOUT OUR COMPANY
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
NP Digital is seeking an energetic, data-driven, and innovative Paid Search Manager capable of managing paid search advertising. The ideal candidate has 3-5 years of experience managing paid search budgets anywhere from €10k-€100k per month and understands what it takes to drive award-winning performance for our clients across multiple industries.
The Paid Search Manager will be responsible for leading small and large sized clients Paid Search strategies and campaigns, monitoring performance, and reporting to clients. This person will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.
This role will build out our paid search offering within the GSA markets and develop standard processes and procedures as we grow. This is a roll-up-your-sleeves kind-of position that has serious scope to grow as our business expands.
Candidates must be eligible to work and reside in Germany and it is essential that they are fully bilingual in German (ie native, level C1 or level C2) and English.
ABOUT THE RESPONSIBILITIES
Reporting to the Head of Search, the Paid Search Manager will be responsible for driving client success within their own book of business and for helping to train and mentor our junior team members across best practices for Search and Social Paid Media.
Responsibilities include but are not limited to:
1. Develop and support Paid Search strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
2. Own channel measurement; tracking, monitoring and optimizing performance against critical metrics
3. Coordinate with Creative, PPC, analytics, SEO, social and web development teams
4. Develop creative testing roadmap and participate in creative briefing and performance readouts
5. Clearly communicate campaign changes and performance to the Account Management team and other strategic partners
6. Set up, optimise and execute Paid Search campaigns in Google Ads
7. Write and review copy for Paid Search campaigns informed by SEO/SEM best practices
8. Monitor daily advertising spend to align with client’s monthly budgets
9. Report on campaign performance and provide strategic recommendations
10. Build projections and forecasting calculations as it pertains to incremental client growth
11. Interact with C-level client contacts on a regular basis independently
12. Manage the day-to-day team activities; project management and task prioritisation, and campaign best practices and tools
13. Manage a team of junior specialists or contractors and effectively coach and mentor team members to improve overall team performance
ABOUT YOU
1. 3-5 Years of hands-on experience setting up, optimising and reporting on Paid Search campaigns
2. Extensive experience with Google Ads
3. Experience using Google Analytics and Google Tag Manager
4. Strong knowledge of eComm/Retail/Shopping marketing tactics
5. Strong attention to detail
6. Strong presentation skills, creative, customer focused & action-oriented
7. Experience with other types of Paid media campaigns (social media, programmatic) will be a bonus
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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