PLAION - Munich/Planegg (Germany)
PLAION is a dynamic and diversified business in the global entertainment sector with over three decades of history. We specialize in the publishing, development and distribution of games, merchandise, and films, masterfully crafting franchises that captivate audiences worldwide.
Our award-winning games like Dead Island, Kingdom Come: Deliverance, Metro and Road 96 attract millions of fans. Our vast games network with eight game development studios and fifteen regional publishing offices is complemented by PLAION PICTURES – our independent film publisher and distributor. We further extend our global influence with our merchandise production and expansive, worldwide distribution capabilities. Moreover, our strong foothold in the Virtual Reality (VR) domain highlights PLAION’s commitment to varied innovative gaming experiences.We are seeking a highly skilled and dynamic Global Media Strategist to join our team. In this role, you will be responsible for developing and implementing comprehensive global media strategies that align with our business objectives. As a Digital Paid Media Manager - Global (all genders), you will play a key role in creating, executing, and optimizing media campaigns across various channels. Your expertise will be crucial in coordinating with agencies, benchmarking competition, and ensuring the success of our media initiatives.
Your Tasks
Within the Digital Paid Media Team, the Digital Paid Media Manager – Global (all genders) will work closely with the relevant team members and the extended team members in Data Analytics roles to:
1. You create a global paid media strategy: Define media strategy, including goals, KPIs, measurement metrics, target audiences, and messagingSet and manage the budget for media campaigns
2. You create an execution plan: Develop a detailed campaign schedule and ad creativesAllocate the budget across different media channels and choose optimization strategies
3. You execute and optimize media campaigns: Implement and optimize media campaigns to ensure maximum impact and efficiency
4. You coordinate agencies: Research and onboard agencies that align with our goalsProvide clear media briefs and coordinate closely with agenciesAnalyze agency performance and provide constructive feedback
5. You report the Performance of Media Campaigns: You generate comprehensive reports on the performance of media campaignsYou provide insights and recommendations for improvement
6. You analyze the performance of media campaigns:
7. Conduct in-depth analysis of media campaign performance, identifying key trends and areas for optimization
8. You brief Ads Assets: Brief creative teams or digital marketing colleagues on required ad assetsDrive best practices in ad creation
9. You benchmark competition media campaigns:
10. Analyze and benchmark the from competitors' media campaigns
11. You benchmark media channels: Engage with account managers to benchmark different media channels
12. You own media account: Foster and maintain relationships with global media partnersCreate and manage the global account structure
Your Profile
13. You have a proven experience in developing and executing successful global media strategies
14. You have strong analytical skills with the ability to interpret complex data sets
15. You have excellent communication and interpersonal skills
16. You are familiar with diverse media channels and advertising platforms
17. You own experience in coordinating with external agencies
What we offer
18. We provide a hybrid working model/remote possibilities, flexible working hours, and work from anywhere
19. We provide local company benefits such as company events, language courses, Mental Health First Aiders, fitness cooperatives, bicycle leasing, company subsidized pension contributions, etc.
20. We provide a wide range of training and development opportunities as part of our global PLAION Academy
21. At PLAION we believe in the power of affinity groups and support various communities (e.g. LGBTQAI+, Women at, Helping Hands, AI, Accessibility) to learn new skills, provide mutual support and encourage free, self-determined development
22. We provide a casual work environment with open door policy
23. You will have the opportunity to share your passion for games and films with colleagues on a daily basis and at industry events
24. You will have free access to all our games and of course our films!