Our trusted US-based, high-growth healthcare technology partner is seeking a dynamic Marketing Director who thrives in a fast-paced, entrepreneurial environment to join their team. This innovative company is dedicated to revolutionizing the healthcare industry through cutting-edge technology solutions.
The ideal candidate is:
* Strategic and Tactical: Develops high-level strategies and executes with precision.
* Customer-Centric: Understands customer needs and crafts campaigns that drive engagement and loyalty.
* Innovative and Data-Driven: Combines creativity and analytics to optimize efforts and deliver results.
* Collaborative Leader: Partners across teams to achieve shared goals.
* Resourceful and Hands-On: Juggles multiple priorities and executes tasks directly when needed.
Primary Responsibilities
* Develop and Execute Strategies: Lead integrated strategies spanning product marketing, lead generation, and demand generation.
* Refine Brand Positioning: Build a compelling brand story to stand out in the behavioral health space.
* Go-to-Market Planning: Partner with product and sales teams to craft impactful customer and product marketing plans.
* Drive ABM Campaigns: Design and execute ABM strategies to engage high-value accounts.
* Optimize Campaign Performance: Use data to track, analyze, and improve ROI across all channels.
Additional Responsibilities
* Content Development: Oversee creation of impactful assets like case studies and webinars.
* Retention Marketing: Design campaigns to drive customer loyalty and upsell opportunities.
* Partnership Marketing: Build co-marketing initiatives with strategic partners.
* Hands-On Execution: Manage tasks such as email campaigns and social media as needed.
Experience
* Proven Expertise: 8+ years in marketing, including 3+ years in leadership, preferably in SaaS or healthcare tech.
* Broad Skillset: Success in product marketing, ABM, lifecycle marketing, and demand generation.
* Hands-On Skills: Comfortable executing campaigns across multiple channels.
* Analytical Proficiency: Skilled in tools like Google Analytics, HubSpot, and Salesforce to track and optimize performance.
* Team Leadership: Experience building small teams and working with external vendors.
* Industry Knowledge: Familiarity with behavioral health or related markets is a plus.
Benefits
* Competitive salary to recognise and reward your achievements.
* Flexible work environment.
* Opportunities for professional and personal growth.