Your mission
As our Head of Growth Marketing (m/f/d), you will be responsible for designing, executing, and scaling a global demand generation and pipeline acceleration strategy to drive new business and revenue growth. You will lead and develop a high-performing team, work cross-functionally with Sales leaders, Partner managers, Sales Operations, Marketing Operations, Content, and Design teams to optimize full-funnel performance. This is a high-impact, strategic role in a fast-growing SaaS environment, reporting to the CMO.
* Develop and execute GBTEC’s global growth marketing strategy to drive lead generation, pipeline acceleration, and revenue growth.
* Grow and lead a global high-performing demand generation team of 8 people, scaling efforts across digital paid media, ABM, and Field Marketing campaigns.
* Own cross-functional alignment with Sales, Sales Operations, and Marketing Operations to define and execute ABM and outbound/inbound/lifecycle marketing programs.
* Set clear objectives and KPIs, ensuring accountability and professional development within the team.
* Foster a culture of innovation, collaboration, and continuous learning, promoting data-driven decision-making.
* Drive performance and efficiency by implementing best practices, automation, and streamlined processes.
* Own multi-channel campaign execution (Paid Search, Social, SEO, ABM, Email, Web Optimization, and Events) to drive SQLs and revenue.
* Partner with Brand and Content teams to ensure compelling storytelling and value messaging across all touchpoints and to optimize CTAs.
* Collaborate closely with Marketing Operations and Sales Operations to develop data-led attribution models to measure campaign effectiveness and ROI.
* Manage and optimize the marketing budget dedicated to demand generation programs and campaigns to maximize pipeline and revenue impact.
* Oversee and execute Field Marketing strategies to drive local pipeline growth and regional engagement.
Your profile
* 10+ years of experience in global demand generation, performance marketing, and growth marketing within B2B SaaS.
* Proven leadership experience, managing global teams and marketing budgets.
* Expertise in ABM, paid media, SEO, SEM, field marketing, email marketing, and marketing automation.
* Strong analytical skills with experience in CRM, marketing attribution models, and lead/pipeline forecasting.
* Hands-on experience with Salesforce, LinkedIn Ads, Google Analytics, ABM tools (e.g., 6sense, Zoominfo, Demandbase), Asana, Semrush.
* Proven track record in building multi-channel growth programs and campaigns, increasing SQL conversion rates, and influencing revenue growth.
* Excellent communication and stakeholder management skills, with experience aligning Marketing and Sales teams.
Why us?
* High-impact role within the Marketing leadership team and with direct influence on global revenue growth.
* Work at a fast-scaling SaaS company with significant investment in international expansion.
* Opportunity to shape a world-class Marketing and GTM team, collaborating with Sales and Product.
* Competitive salary & benefits, including flexible work arrangements.
* Attractive social benefits such as direct insurance and capital-forming benefits
* Bike leasing option and access to the corporate benefits platform
* Modern, high-performance working environment and work equipment
* Free drinks, coffee and our own attractive office building with gym and soccer pitch
About us
For over 20 years, we have successfully developed innovative software solutions and providing top-tier consulting services to customers worldwide. The future sustainability of our industry as well as the agile structures of our company form the foundation for continued healthy growth at GBTEC. As an attractive employer, we are committed to maximizing the potential of our GBTEChies. Discover more about us and explore opportunities in the careers section.