Head of Growth - Scale our Gaming & Furniture Brands in EU and US
LeetDesk Cologne, North Rhine-Westphalia, Germany
At ODYN GmbH, we’re on a mission to redefine gaming and office furniture through innovation and passion. Founded in 2017 by two dedicated gamers in Düsseldorf, our flagship brand LeetDesk quickly rose to become Germany’s market leader in award-winning, high-end gaming desks—products that combine premium quality, ergonomic design, and a genuine love for gaming.
In 2023, ODYN GmbH was acquired by Uplift Desk, a leading American office furniture brand. Together, we’re poised to launch Uplift Desk into Europe while simultaneously scaling LeetDesk in Europe and introducing it to the U.S. market. To fuel this next phase of growth, we’re searching for a visionary marketing leader to steer our performance and expansion efforts on both sides of the Atlantic.
Why This Role is a Game-Changer
As our Head of Growth, you will:
* Define and execute the global growth roadmap for both LeetDesk and Uplift Desk.
* Directly impact top-line revenue as you innovate multi-channel strategies and optimize campaigns across international markets.
* Leverage your data-driven insights and creative flair to expand our footprint in gaming and office furniture, two fast-evolving industries.
* Immerse yourself in the gaming scene, from eSport tournaments to Gamescom, enhancing brand authenticity and forging deeper connections with our community.
This role is your chance to own the global performance marketing strategy and make a tangible difference in an industry you’re passionate about.
Your Mission
1. Establish Uplift Desk in Europe
* Take the lead in building awareness and credibility for Uplift Desk as the go-to brand for standing desks and office furniture in Germany and across Europe.
* Collaborate with cross-functional teams to ensure consistent brand messaging while tailoring creative, distribution, and engagement strategies to ignite demand in a competitive market.
2. Scale LeetDesk in Europe
* Drive brand repositioning to maintain market leadership and reach new customer segments.
* Continually optimize campaigns using data-driven insights, ensuring sustainable growth in customer acquisition and retention.
3. Introduce LeetDesk to the U.S. Market
* Adapt brand messaging and go-to-market strategies for American gaming and ecommerce ecosystems.
* Test, learn, and iterate quickly to find the right channels and creative approaches for U.S. gamers and consumers.
Your Responsibilities
* Develop a cohesive growth marketing framework—covering acquisition, activation, retention, and expansion—across both brands and continents.
* Lead performance marketing on Google, Meta, TikTok, Pinterest, Twitch, Amazon, and other emerging platforms.
* Innovate cross-platform campaigns that resonate with both gaming communities and professional audiences.
* Tailor creative, messaging, and user journeys to different cultural contexts, languages, and buying behaviors.
* Oversee relationships with external agencies and local partners for seamless market execution.
* Grow and mentor your performance marketing team from scratch, setting clear goals, processes, and success metrics.
* Collaborate with in-house and external creative resources to produce compelling ads, landing pages, and sales funnels.
* Experiment with new content formats, user flows, and brand narratives to engage diverse target groups.
Your Profile
* 7+ years in growth marketing, ideally in ecommerce, D2C, or hardware-related industries.
* Demonstrated success in multi-market campaigns—balancing localization with a consistent brand identity.
* A rare blend of data-savvy and creative: you live by analytics but know when to trust your gut in shaping breakthrough ideas.
* Comfortable leading teams, coordinating cross-functional projects, and guiding external vendors or agencies.
* Fluent in German (C2) and English (C1+); additional European languages are a plus.
* Passion for gaming or willingness to immerse yourself in gaming culture—bonus if you’ve attended gaming events or followed eSports.
What to Expect from Us
* Impactful Leadership Role
* Work side-by-side with senior management to influence strategic decisions, shape global brand narratives, and elevate two high-potential brands.
* Enjoy significant autonomy in crafting and executing marketing strategies.
* Join the Gaming Scene
* Embrace our gaming roots—attend eSport tournaments, represent our brand at Gamescom, and participate in company-wide gaming events.
* Combine work and play in an environment that truly values your passion for interactive entertainment.
* Dynamic Team & Culture
* Collaborate with a multi-talented team across product, creative, ops, and more—everyone pulling together for shared success.
* We celebrate new ideas, encourage innovation, and maintain a supportive atmosphere where everyone can thrive.
* Flexible Hybrid Work Setup
* Split your time between our office in Cologne (2-3 days a week) and your home office.
* We’ll equip you with essential tools (company laptop, phone) and your very own LeetDesk (after probation).
* Career Growth & Development
* Fast-track your professional development by leading a critical revenue function and building your own team.
* Access real-time performance data to support data-driven decision-making and continuous learning.
How to Apply
Ready to reshape the future of gaming and office furniture on a global scale? We’d love to hear from you!
Please send your resume and a cover letter detailing your experience and why you’re the perfect fit for this role.
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