Social media manager (m/w/d)

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Social Media Manager (m/w/d)

Social Media Manager

We are Aiways, driving the evolution of the automotive industry.

For our European head office in Munich, we are looking for a Social Media Manager m/w/d, who will be a part of the Marketing Team.

RESPONSIBILITIES

1. Overall responsibility of all official brand accounts on Social Media („aiways.official“).
2. Structured management of all Aiways European brand accounts on Social Media.
3. Coordination and management of all relevant stakeholders (internal teams, agencies, importers, photographers, influencers...).
4. Monitoring and analyzing of social media key figures and social listening.
5. Understanding of the trends and techniques of social media as well as the company’s presence.
6. Development and ongoing adaptation of a long-term-cross-channel social media strategy in collaboration with the agency.
7. Content and editorial planning in cooperation with the agency.
8. Development of strategy for cooperation and partnerships
9. Development, implementation, evaluation and optimization of social campaigns and marketing measures on the social networks.
10. Social boost setting-up, analyzing and optimization.
11. Conception, planning and coordination of asset creation via external graphic design, photo shoots and video productions.
12. Active community management (Facebook, Instagram, YouTube)
13. Budget planning and control.
14. EU_wide Social asset management.

QUALIFICATIONS

15. At least 3 years of relevant experience in social media management.
16. Proficiency in several social media platforms.
17. Proven experience with paid media.
18. Have an analytical mindset, with strong analytical, data-driven and performance-oriented skills.
19. Flexible, proactive and agile.
20. Ability to provide Love to think of new ideas with a creative mentality.
21. Experience with social media management tools (e.g. "falcon")
22. Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
23. Fluent in English and German.
24. Excellent communication skills with regards to internal and external stakeholders.

WHAT YOU CAN EXPECT

25. Be a part of a team, building a brand right from the start with a lot of freedom and possibilities.
26. The opportunity to get involved, develop and implement your own ideas.
27. You will get flexibility in working hours and locations.
28. Enjoy the multi-cultural atmosphere between China and Europe, and be part of a team of like-minded people.
29. Fair, performance-linked remuneration