Our E-Commerce client is looking for freelance support to fill the role of CRM Manager. The focus will be on e-mail advertising and tracking.
In this project, your tasks are these:
* Define our local CRM direct communication for specific segments; C2C, B2C, or B2B
* Translate customer research and analytics into impactful recommendations and results
* Orchestrate CRM activities - designing, building, and launching CRM campaigns
* Outline opportunities to improve direct communication across personalization, dynamic content management, etc.
* Measure, monitor, and report the development of channels based on critical metrics
In this project we are looking for:
* Strong knowledge of email marketing
* Advanced knowledge of Adobe campaigns or similar platform
* Excellent project management skills, familiar with agile working environments
* Excellent communication skills
* Tech Stack/ Tools: Google Analytics, Adobe Analytics, Webtrekk, Tableau, Power BI
Start: March 2025
End: December 2025
Place: fully remote
Language: English