Veeam, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.
With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud.
The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps and data are protected and always available.
Currently, we are looking for a Director, Field Marketing EMEA Central (Germany, Switzerland and Austria). This role requires a seasoned professional with a strong blend of strategic and creative thinking, leadership skills, and hands-on execution in a field marketing context.
The Role
As the Director of Field Marketing EMEA Central, you will lead a Field Team and have individual responsibility for strategic planning, localizing, organizing and executing the overall integrated marketing plan in order to grow pipeline contribution.
You will work with your own team, the EMEA extended marketing team & Global team members to develop fully integrated campaign plans and programs that are aligned to the business objectives of the EMEA & EMEA Central sales organization.
This role reports to the EMEA Vice President of Marketing.
Your tasks will include:
The Director, Field Marketing EMEA Central manages the EMEA Central marketing function in the following 4 key areas:
Design, implement and manage regional marketing strategy & plan for EMEA Central
1. Develop a strategic Annual Marketing Plan and detailed Quarterly Marketing Plans
2. Develop and implement programmes that are focused on both demand generation and preference
3. Manage the EMEA Central marketing budget including programme and partner marketing budgets.
4. Accurate forecasting and insightful measurement of programme performance
5. Oversee the selection of local agencies and ownership of associated budgets.
6. Management of the EMEA Central marketing team planning, performance and results
Develop and implement high performing demand generation activities
1. Leverage Global and EMEA developed programs to deliver local demand generation programs.
2. Drive signal follow up by SDR & sales is a key component of the role and crucial for pipeline growth.
3. Develop and implement ABM strategies to support account penetration and growth
4. Work closely with local agencies to ensure that demand generation activities are focused, measured and drive results
Leverage Partner marketing channel
1. Work closely with Partner Marketing Manager for EMEA Central to define partner marketing plans for key and strategic partners
Develop preference for Veeam and its solutions in the market
1. Work with relevant functions to define a target audience and drive activities to ensure that audience understand who Veeam is and what Veeam does.
What we expect from you:
* 12 - 15+ years of marketing experience preferably with extensive experience in an enterprise software company
* 5+ years of experience leading and building a diverse team in a matrixed environment
* Proven experience successfully leading cross-functional teams; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing
* Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations
* Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans
* Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
* Accountable for organizational alignment, planning, and budget management
* Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools
Please note: If the applicant is permanently located outside of Germany, Veeam reserves the right to decline the application for the position. Remote work is only possible for employees located in Germany.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
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