Campaign Manager - Product-Led Growth
Cherry Ventures is supporting our portfolio with this hire
Location: Remote / Flexible
About Us:
Dash0 aims to simplify observability with our OpenTelemetry-based platform, empowering companies to gain clear and actionable insights from their data. Our go-to-market approach is rooted in product-led growth, allowing users to experience the power of Dash0 firsthand. We’re growing fast and looking to expand our team with a skilled Campaign Manager who can drive impactful online campaigns to fuel our growth.
Role Overview:
As the Campaign Manager at Dash0, you will play a critical role in shaping our online presence and driving the
success of our product-led growth strategy. You’ll own the end-to-end process of creating, managing, and optimizing digital campaigns that attract new users and convert them into loyal, paying customers. This role requires a strategic thinker who is both creative and analytical, with hands-on experience in digital marketing.
Key Responsibilities:
* Campaign Strategy and Planning
* Develop, execute, and optimize multi-channel digital marketing campaigns (Google Search, YouTube, LinkedIn, etc.) aimed at driving user sign-ups and conversions.
* Collaborate with product and marketing teams to align campaign strategies with product-led growth goals and brand messaging.
* Campaign Management
* Oversee the entire campaign lifecycle, from planning and execution to tracking and reporting, ensuring alignment with KPIs and growth objectives.
* Work closely with external agencies to manage ad creation, bidding, targeting, and budget allocation across platforms.
* Landing Page Optimization
* Collaborate with design and content teams to create compelling landing pages that effectively drive conversions.
* Test and optimize landing pages using A/B testing, user feedback, and data analysis to improve conversion rates.
* Analytics and Reporting
* Track and analyze campaign performance metrics (CTR, CPA, CPL, etc.), drawing insights to inform future campaign strategies.
* Provide regular performance reports and recommendations for optimizations, sharing insights with the wider team and stakeholders.
* Budget Management
* Manage and allocate campaign budgets effectively to maximize ROI and achieve growth targets.
* Monitor spending across channels to ensure efficient use of resources while meeting performance goals.
Qualifications:
Experience: Minimum 3+ years of experience in digital marketing or campaign management, ideally within a SaaS or product-led growth environment.
Skills:
* Proficiency with digital advertising platforms (Google Ads, LinkedIn Ads, YouTube, etc.).
* Strong analytical skills and experience with tools such as Google Analytics, SEMrush, or similar.
* Experience with A/B testing, landing page optimization, and conversion rate optimization.
Mindset:
* Data-driven approach with a focus on metrics and continuous improvement.
* Understand technical solutions for developers and can translate them into marketing messaging and campaigns.
* Creative problem-solver with a proactive, growth-focused mindset.
* Excellent communication skills for collaboration with internal teams and external agencies.
Why Work for Dash?
* Competitive salary & equity package.
* Experienced founder team and high-profile investors and angels.
* Fully remote company and a flexible work environment.
* 30 days of vacation in all countries.
* Quarterly come-together in Europe for fun, team-building, and work.
* Collaborative and supportive team culture.
Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.