About Masterschool For some people, education is a job. For us, it’s our obsession. Masterschool is on a mission to build the world’s largest school by providing everyone the opportunity to create a rewarding career. We’re a global network of success-based schools led by industry leaders. Our immersive online training programs provide you the skills and training to build a career in tech. Masterschool programs consist of mentorship, professional guidance, and a robust industry network. We’ve raised a $100M seed round from leading venture funds and we’re just getting started. Role Overview We are seeking an experienced German Marketing Localization Lead to join our fast-growing marketing team. In this role, you will play a key part in driving our expansion in Germany, ensuring our marketing efforts resonate deeply with the local audience while maintaining global brand consistency. Key Responsibilities Develop and execute the go-to-market strategy for Germany, aligning marketing activities with business objectives and tailoring campaigns to the local audience. Monitor performance metrics continuously and optimize campaigns to ensure successful market penetration. Localize marketing assets across all channels, including ads, website content, sales materials, events, and email campaigns, ensuring brand consistency and cultural relevance. Stay updated on local trends to maintain competitiveness and deliver impactful campaigns. Work closely with internal stakeholders, including campaign managers, product marketers, social media manager, and content writers. Coordinate with local freelancers (e.g., translators, content writers, event managers) to ensure high-quality output and timely delivery. Native-level proficiency in German and English (both written and spoken). 3 years of marketing experience, preferably in localization or market-specific roles for the German audience. Experience working for or with a German company. Strong understanding of local consumer behavior and familiarity with the tech sector. Demonstrated experience in multi-channel marketing. Ability to manage projects and collaborate across multiple teams. If you are passionate about making a tangible difference in people’s lives and thrive in a fast-paced, collaborative environment, Masterschool is your platform to excel. Let’s together ensure that every student not only dreams of a great future but also achieves it.